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KERA YONKER

SELF-PUBLISHING CONSULTING, ONLINE MARKETING, SOCIAL MEDIA COACHING, SOCIAL MEDIA MARKETING with special interest in LITERARY FICTION, ROMANCE, MEMOIR, HISTORY, PSYCHOLOGY, SELF-HELP, DATING & RELATIONSHIPS

Kera Yonker Social Media ExpertKera Yonker has over a decade of marketing experience working for publishers including Oxford University Press and McGraw-Hill Professional, where she worked on award-winning and New York Times-bestselling titles and sold to major retailers Barnes & Noble and Amazon.

Before starting her own firm, Final Word Marketing, Kera helped launch over 100 authors into self-publishing programs via Amazon and B&N with Argo Navis, a division of Perseus Books Group.

Kera’s marketing and editorial clients have been published by houses large and small, including Hachette Book Group, New Press, and Sock Monkey Press.

Twitter: @kerayonker
LinkedIn: www.linkedin.com/in/kera-yonker
Facebook:https://www.facebook.com/kera.yonker

 

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KEVIN CALLAHAN

PRINT AND EBOOK DESIGN, PRODUCTION, CHILDRENS, ILLUSTRATED, PHOTOGRAPHY BOOKS

Kevin Callahan expertA new member of YOUR EXPERT NATION, Kevin Callahan is an expert in print and ebook design and production. He has been creating publications from the early days of desktop to today’s cloud-based publishing solutions for companies including SCHOLASTIC and the Associated Press, and for many independent authors.

Kevin is a designer who understands what makes a beautiful, useful print book, and who can also create its compelling digital adaptation or e-original publication.

His workflow can include taking the book from manuscript to design to print mechanical and on to EPUB/MOBI. Or, with YEN colleagues, Kevin can enter the project or campaign at any stage for one or more tasks.

Kevin trains staffs at large publishing houses and small presses, as well as self-published authors, emphasizing the value of early editorial, design, and production planning.

Among the services Kevin provides:

  • cover and interior design, including art direction of illustrators and photo editors
  • typeset/page composition
  • EPUB and MOBI adaptations
  • e-original designs for EPUB and MOBI
  • reflowable and fixed-layout files for all platforms

He is the proprietor of BNGO Books, a print and ebook design and production studio based in New York. Kevin is an Adjunct Instructor in Pace University’s Masters in Publishing program, teaching desktop and cloud-based digital publishing. Kevin speaks at conferences and shares his experience on social media regularly. He demonstrates his approach to designing and creating fixed-layout books for the Kindle in his course for  Lynda.com. He is also editor-in-chief of epubsecrets.com and posts on Digital Book World.

Website: www.BNGOBooks.com
Twitter: @BNGObooks
Linked-In: https://www.linkedin.com/in/bngokevincallahan

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JILL TARDIFF

BOOK CLUB/READING GROUP OUTREACH, EVENTS, MARKETING, PUBLIC RELATIONS, RETAIL BOOKSELLING/SPECIALTY RETAIL, PROMOTION/ADVERTISING/SOCIAL MEDIA WITH CATEGORY EMPHASIS ON DEBUT, LITERARY,  AND WOMEN’S FICTION, MEMOIR, FOOD, FOOD ADVOCACY, SUSTAINABLE DEVELOPMENT, TRAVEL, AND WOMEN’S STUDIES

Jill A. Tardiff is the National Reading Group Month (NRGM) Chair and Event Manager, a marketing initiative fostered by the Women’s National Book Association (WNBA), a professional development and literacy outreach nonprofit organization. She is WNBA’s Main NGO Representative at the United Nations Department of Public Information and its current Social Media Manager. Jill was the WNBA’s National President (2004-2006) and the New York City Chapter’s President (2000-2006).

Over the past three-and-half decades, Jill has held top retail management positions at Hallmark Cards, Inc., Doubleday BookShops, and Tiffany & Co., as well as principal of Bamboo River Associates, a retail consultancy serving major Japanese publishers and booksellers such as Shueisha Publishing Co. and Kodansha Ltd. Miraiken Group. She has worked as a reporter and columnist at Shinbunka Weekly, contributing editor at Shueisha Publishing Co., and Publishers Weekly, advertising manager at Guernica Magazine, Parabola Magazine, and Persimmon Asian Literature, Arts & Culture, as well as project manager/editor at Lintel Press. Jill is currently involved in the farm-to-table food advocacy movement under the banner of Alder & Vine with professional expertise in artisan and farmstead cheeses and provides literary terroir pairing services to groups upon request.

LinkedIn: linkedin.com/in/jillatardiff
Facebook: facebook.com/jill.tardiff.7
Twitter: @TheCheeseCrone; @JATardiff

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CHARLOTTE ABBOTT

CONTENT DEVELOPMENT particularly for non-fiction authors and journalists on subjects of memoir, business, current affairs, women’s studies, adoption, lesbian and gay studies, African American studies, mind/body/spirit, nature and the environment, and photography.

Charlotte Abbott is a publishing journalist and digital content strategist who has developed a large and loyal online community of authors, publishers, booksellers, librarians, book bloggers, and e-reading innovators, via weekly discussions on Twitter (#followreader). In her 20 years in the book industry, she has been a reporter and editor for Publishers Weekly, a publishing commentator on National Public Radio, a book critic supervising more than 1000 reviews a year, and an acquiring book editor at HarperCollins and Avon Books. Most recently, she has been advising authors and retailers on how to maximize their online visibility through strategic content development, including social media, blogs and traditional media. She is a board member of the Women’s Media Group and has served as a judge of several noted literary awards.

Twitter: @charabbott

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DAVID KENER

EVENTS, ADULT, YA, ARTS, EDUCATION, LITERATURE, POETRY, LITERACY

David Kener has enjoyed an expansive career in Theatre, Arts and Education, with a significant focus on underserved youth communities. David was just appointed Director, NYC Project Hope for Counseling in Schools. This FEMA funded initiative offers Crisis Counseling and Creative Arts services to students and school communities in the hardest hit areas of Hurricane Sandy.

David worked as an actor for many years following his graduation from The Neighborhood Playhouse School of the Theater, studying with the legendary Sandy Meisner.” He has appeared on many stages in the US and internationally including The Signature Theater, where he worked with Arthur Miller, and The American Place Theatre, working with Wynn Handman.

While working as a professional actor in all media, he began his teaching artist career and spent many years working in leadership roles for The Creative Arts Team, The Henry Street Arts Settlement, and Colors United. He then held the position of Executive Director of The Leadership Program, creating an arts focused methodology and establishing partnerships with institutions such as New York University and The Metropolitan Museum of Art. His most recent position, held for over fifteen years was as Executive Director of The American Place Theater where he pioneered the Literature to Life Program serving over 20,000 students annually across twenty-five states, working to improve literacy and cultural awareness.

David has recently been a featured writer for The New York Times, penning a weeklong Drama series for the Learning Network on drama strategies using the Times. He now heads up his own consulting firm Education Development Unlimited (EDU) working with mission driven organizations such as Counseling In Schools, where Caring Inspires Success and Power Writers, helping launch powerpoetry.org, the world’s first transmedia mobile poetry community for youth.

David lives on the upper west side of NYC with his wife, the Costume Designer Michelle Matland and his son Marcus, a sophomore at The Beacon High School, where David serves on the Executive Board as Vice President, Arts Liaison.

Website: www.counselinginschools.org

 

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BRIDGET MARMION

MARKETING, STRATEGIC PLANNING AND COORDINATION, ADULT AND CHILDREN’S BOOKS

As SVP Marketing of Farrar, Straus Giroux, Random House and Houghton Mifflin Harcourt, Marmion has over three decades experience creating, coordinating and implementing campaigns that lead to the bestseller list. At FSG and HMH, Marmion oversaw publicity and marketing, traditional and digital, both adult and children’s books. Her focus has always been helping an author or illustrator hone his message, but most importantly developing campaigns reflecting how that author is most comfortable and effective engaging his/her audience. Her time in sales and marketing at those distinguished houses plus her work with the AAP, including two years as Chair of the AAP Trade Executive Committee, have resulted in extensive contacts and expertise in all channels including retail, K-12, college, library, online and the agent community.

Marmion recognizes that in this era of social media, trusted sources and engaging your target audience, it’s still about strategy and what will have maximum impact for YOU. Our team will include a genre expert as we create your campaign, blending the traditional and the newest marketing tools for maximum impact.

Twitter: @bridgetmarmion
Facebook: facebook.com/BridgetMarmion
LinkedIn linkedin.com/in/bridgetmarmion

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VICTORIA MEYER

MEDIA, PUBLICITY with special interest in LITERARY FICTION, NARRATIVE NONFICTION, POLITICS, CURRENT EVENTS, HISTORY, BIOGRAPHY, MEMOIRS

Victoria is an experienced public relations and communications specialist who has spent her entire professional career in book publishing, most recently as VP, Executive Director of Publicity for Simon & Schuster’s flagship imprint (1990–2010). In 2011 she became an independent publicist and established VM/PR. Known for her energy, creativity, strategic planning, and commitment to excellence, she has worked with countless best-selling, prize-winning and high-profile authors, consistently securing top national media attention. She has strategized with public figures, experts and writers to identify promotable aspects of their work and target opportunities, as well as to hone their message and strengthen their presentation.

She has also worked with many emerging writers to help them gain recognition and further their careers. Notable campaigns and NYT best-sellers include David McCullough’s John Adams, Doris Kearns Goodwin’s Team of Rivals, Walter Isaacson’s Einstein, Bob Woodward’s State of Denial, Chris Cleave’s Little Bee, A.J. Jacobs’ The Year of Living Biblically, and Hillary Rodham Clinton’s Living History.

In a Publishers Weekly column (8/23/10), Victoria’s former colleague Beth Wareham wrote: “She has shaped the best of a generation of book promoters . . . . an iconic, singular intelligence that challenges and inspires all her publicists, authors, and colleagues.” Gerald Howard, Executive Editor of Doubleday, commented: “I worked with Victoria Meyer for 8 years at Viking Penguin, and with a sincere nod to all the great publicists I have had the privilege of working with since, she is unmatched in the industry in terms of cool and class and effectiveness.”

LinkedIn: http://www.linkedin.com/in/victoriameyer33

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LEE STERN

COOKBOOKS, ART & PHOTOGRAPHY, FICTION AND TRAVEL

Lee Stern has over 30 years experience in book publishing and retail. For over twenty years he bought all the cookbooks for more than 700 Barnes & Noble stores across the nation, helping to launch the cookbook careers of Emeril Lagasse, Rachel Ray, Mario Batali, Anthony Bourdain, and Giada DeLaurentis, among others.

 

 

LinkedIn: http://www.linkedin.com/pub/lee-stern/2a/442/76b
Twitter: @mblgs33

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JEANETTE ZWART

FICTION; LITERARY FICTION; NARRATIVE NON-FICTION;  ADULT, YA and CHILDREN’S BOOKS, SALES; MARKETING; AUTHOR TOURS

With over 20 years in general book publishing, much of it as Vice President of Sales responsible for independent retail and library jobber sales for such major publishers as Penguin USA and HarperCollins, Jeanette Zwart has a national reputation as someone who knows how to identify titles with the greatest potential for success in the retail and library channels, and for getting retailers to partner with the publisher  to set up a title for optimal sales.  She sees retailers, publishers and writers as working in tandem to find the right reader for every book.

Jeanette has worked on many bestsellers including Lauren Oliver’s Young Adult novels Before I Fall and Delirium; and Veronica Roth’s DIVERGENT trilogy.  Adult non-fiction titles she’s worked on include such non-fiction titles as It Worked For Me:  Lessons In Life and Leadership, Colin Powell’s inspirational lessons from a life of public service and leadership; diet and health books including the Dr. Atkins books; Mehment Oz’s You: The Owner’s Manual and  Drew Manning’s  Fit2Fat2Fit: The Unexpected Lessons from Gaining and Losing 75 lbs on Purpose (seen recently on Dr. Oz and other national media).

She has a special expertise in building mid-list and debut authors, and is proud of her contribution to the success of books like Crooked Letter, Crooked Letter by Tom Franklin; A Land More Kind Than Home by Wiley Cash; Canada by Richard Ford; Serena by Ron Rash; and Round House by Louise Erdrich.

Phone: 917-225-9450