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KERA YONKER

SELF-PUBLISHING CONSULTING, ONLINE MARKETING, SOCIAL MEDIA COACHING, SOCIAL MEDIA MARKETING with special interest in LITERARY FICTION, ROMANCE, MEMOIR, HISTORY, PSYCHOLOGY, SELF-HELP, DATING & RELATIONSHIPS

Kera Yonker Social Media ExpertKera Yonker has over a decade of marketing experience working for publishers including Oxford University Press and McGraw-Hill Professional, where she worked on award-winning and New York Times-bestselling titles and sold to major retailers Barnes & Noble and Amazon.

Before starting her own firm, Final Word Marketing, Kera helped launch over 100 authors into self-publishing programs via Amazon and B&N with Argo Navis, a division of Perseus Books Group.

Kera’s marketing and editorial clients have been published by houses large and small, including Hachette Book Group, New Press, and Sock Monkey Press.

Twitter: @kerayonker
LinkedIn: www.linkedin.com/in/kera-yonker
Facebook:https://www.facebook.com/kera.yonker

 

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KEVIN CALLAHAN

PRINT AND EBOOK DESIGN, PRODUCTION, CHILDRENS, ILLUSTRATED, PHOTOGRAPHY BOOKS

Kevin Callahan expertA new member of YOUR EXPERT NATION, Kevin Callahan is an expert in print and ebook design and production. He has been creating publications from the early days of desktop to today’s cloud-based publishing solutions for companies including SCHOLASTIC and the Associated Press, and for many independent authors.

Kevin is a designer who understands what makes a beautiful, useful print book, and who can also create its compelling digital adaptation or e-original publication.

His workflow can include taking the book from manuscript to design to print mechanical and on to EPUB/MOBI. Or, with YEN colleagues, Kevin can enter the project or campaign at any stage for one or more tasks.

Kevin trains staffs at large publishing houses and small presses, as well as self-published authors, emphasizing the value of early editorial, design, and production planning.

Among the services Kevin provides:

  • cover and interior design, including art direction of illustrators and photo editors
  • typeset/page composition
  • EPUB and MOBI adaptations
  • e-original designs for EPUB and MOBI
  • reflowable and fixed-layout files for all platforms

He is the proprietor of BNGO Books, a print and ebook design and production studio based in New York. Kevin is an Adjunct Instructor in Pace University’s Masters in Publishing program, teaching desktop and cloud-based digital publishing. Kevin speaks at conferences and shares his experience on social media regularly. He demonstrates his approach to designing and creating fixed-layout books for the Kindle in his course for  Lynda.com. He is also editor-in-chief of epubsecrets.com and posts on Digital Book World.

Website: www.BNGOBooks.com
Twitter: @BNGObooks
Linked-In: https://www.linkedin.com/in/bngokevincallahan

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RON KOLTNOW

MARKETING, BOOK MARKETING, RETAIL BOOKSELLING, LIBRARY MARKETING, FIRST YEAR EXPERIENCE
Interested especially in HISTORY, MYSTERY

Ron Koltnow had been a publisher’s sales rep for close to 30 years, first with the Putnam Publishing Group and subsequently Random House. He has worked as a front-line bookseller and as supervisor of a customer service department for Blue Cross and Blue Shield of the National Capital Area.  He has experience with retail booksellers, from small, specialized gift shops to large regional chains, and with wholesale accounts. In recent years, Ron had been participating with Random’s academic marketing department at the First Year Experience and other conferences.  At Random House, Ron chaired the Rep Committee and twice received the Outstanding Achievement in Marketing Award.  He is co-recipient of The New England Independent Booksellers Association’s Saul Gilman Award for excellence in service, and was Publisher’s Weekly Rep of the Year in 2010.   His articles and reviews have appeared in The ARSC Journal, Washington, DC’s The City Paper, Magill’s Survey of Foreign Film and Magill’s Cinema Annual.  Koltnow has spoken to library groups, mystery readers, and the general book-loving community.  He is semi-retired in Boston, where he indulges his joint passions for mystery fiction and American History. 

FACEBOOK: Facebook.com/Ronnie Ex-Random
TWITTER: @rkoltnow

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JILL TARDIFF

BOOK CLUB/READING GROUP OUTREACH, EVENTS, MARKETING, PUBLIC RELATIONS, RETAIL BOOKSELLING/SPECIALTY RETAIL, PROMOTION/ADVERTISING/SOCIAL MEDIA WITH CATEGORY EMPHASIS ON DEBUT, LITERARY,  AND WOMEN’S FICTION, MEMOIR, FOOD, FOOD ADVOCACY, SUSTAINABLE DEVELOPMENT, TRAVEL, AND WOMEN’S STUDIES

Jill A. Tardiff is the National Reading Group Month (NRGM) Chair and Event Manager, a marketing initiative fostered by the Women’s National Book Association (WNBA), a professional development and literacy outreach nonprofit organization. She is WNBA’s Main NGO Representative at the United Nations Department of Public Information and its current Social Media Manager. Jill was the WNBA’s National President (2004-2006) and the New York City Chapter’s President (2000-2006).

Over the past three-and-half decades, Jill has held top retail management positions at Hallmark Cards, Inc., Doubleday BookShops, and Tiffany & Co., as well as principal of Bamboo River Associates, a retail consultancy serving major Japanese publishers and booksellers such as Shueisha Publishing Co. and Kodansha Ltd. Miraiken Group. She has worked as a reporter and columnist at Shinbunka Weekly, contributing editor at Shueisha Publishing Co., and Publishers Weekly, advertising manager at Guernica Magazine, Parabola Magazine, and Persimmon Asian Literature, Arts & Culture, as well as project manager/editor at Lintel Press. Jill is currently involved in the farm-to-table food advocacy movement under the banner of Alder & Vine with professional expertise in artisan and farmstead cheeses and provides literary terroir pairing services to groups upon request.

LinkedIn: linkedin.com/in/jillatardiff
Facebook: facebook.com/jill.tardiff.7
Twitter: @TheCheeseCrone; @JATardiff

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CHARLOTTE ABBOTT

CONTENT DEVELOPMENT particularly for non-fiction authors and journalists on subjects of memoir, business, current affairs, women’s studies, adoption, lesbian and gay studies, African American studies, mind/body/spirit, nature and the environment, and photography.

Charlotte Abbott is a publishing journalist and digital content strategist who has developed a large and loyal online community of authors, publishers, booksellers, librarians, book bloggers, and e-reading innovators, via weekly discussions on Twitter (#followreader). In her 20 years in the book industry, she has been a reporter and editor for Publishers Weekly, a publishing commentator on National Public Radio, a book critic supervising more than 1000 reviews a year, and an acquiring book editor at HarperCollins and Avon Books. Most recently, she has been advising authors and retailers on how to maximize their online visibility through strategic content development, including social media, blogs and traditional media. She is a board member of the Women’s Media Group and has served as a judge of several noted literary awards.

Twitter: @charabbott

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ANNE BARTHOLOMEW

ONLINE RETAIL, MARKETING, and CONTENT DEVELOPMENT
favorite categories include debut fiction, mystery & thrillers, cookbooks & food writing, memoir, young adult

Anne Bartholomew is a writer, editor, and bookseller with particular experience in online retail and content development at Amazon.com. Much of her work over the last five years has been focused on connecting authors with readers via custom marketing, interviews, reviews and social media. She is a graduate of Fordham University in New York, as well as the Denver Publishing Institute, and the Institute of Culinary Education. As a reader, her turn-to categories include debut fiction and mysteries, cookbooks, young adult, and memoir, but she’ll happily read anything that comes with a good recommendation.

 

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LAURIE CHITTENDEN

FICTION, EDITORIAL, AND MARKETING

Laurie Chittenden, currently an Editor-at-Large with Hyperion, began her publishing career as a bookseller with Rizzoli Books in Virginia, but upon moving to New York City she took a position as an Editorial Assistant at Hyperion in 1993. She left to hold the positions of Associate Editor and Editor at Simon & Schuster from 1994 through 1999 where she discovered and launched the careers of best-selling authors Richard Paul Evans and Jennifer Chiaverini.

During her tenure as Senior Editor at Dutton from 1999 to 2006, Chittenden published fiction and nonfiction by such best-selling authors as Marisa de los Santos, Jenny McCarthy, Governor Ann Richards, Erik Weihenmayer and Pulitzer Prize and National Book Award finalist Diane Johnson. Most recently, Chittenden was Executive Editor at William Morrow, where she published a number of titles including Marisa de los Santos’ New York Times best-selling Belong to Me and IndieNext pick Falling Together; Brunonia Barry’s New York Times best-selling The Lace Reader and IndieNext pick The Map of True Places; national best-seller, IndieNext and Discover Great New Writers pick In the Sanctuary of Outcasts by Neil White; and Conor Grennan’s New York Times and internationally best-selling Little Princes: One Man’s Promise to Bring Home the Lost Children of Nepal.

Chittenden is also an adjunct professor at NYU where she has taught the Workshop in Manuscript Editing for the Masters in Publishing program. She has lectured extensively at BEA, book expos, conferences, universities, journalist associations, and on television and radio in the United States, UK, Australia, and New Zealand. She has been featured for her work in the New York Times, USA Today, The Wall Street Journal, the Observer, Poets & Writers, Kirkus and Publishers Weekly. She is a member of the Women’s Media Group. In addition to her love of publishing, Chittenden is the Special Events Director for the New York Cycle Club and an active volunteer with the Young Professionals Group of the Nature Conservancy.

http://www.linkedin.com/pub/laurie-chittenden/12/38a/694

David-Kener

DAVID KENER

EVENTS, ADULT, YA, ARTS, EDUCATION, LITERATURE, POETRY, LITERACY

David Kener has enjoyed an expansive career in Theatre, Arts and Education, with a significant focus on underserved youth communities. David was just appointed Director, NYC Project Hope for Counseling in Schools. This FEMA funded initiative offers Crisis Counseling and Creative Arts services to students and school communities in the hardest hit areas of Hurricane Sandy.

David worked as an actor for many years following his graduation from The Neighborhood Playhouse School of the Theater, studying with the legendary Sandy Meisner.” He has appeared on many stages in the US and internationally including The Signature Theater, where he worked with Arthur Miller, and The American Place Theatre, working with Wynn Handman.

While working as a professional actor in all media, he began his teaching artist career and spent many years working in leadership roles for The Creative Arts Team, The Henry Street Arts Settlement, and Colors United. He then held the position of Executive Director of The Leadership Program, creating an arts focused methodology and establishing partnerships with institutions such as New York University and The Metropolitan Museum of Art. His most recent position, held for over fifteen years was as Executive Director of The American Place Theater where he pioneered the Literature to Life Program serving over 20,000 students annually across twenty-five states, working to improve literacy and cultural awareness.

David has recently been a featured writer for The New York Times, penning a weeklong Drama series for the Learning Network on drama strategies using the Times. He now heads up his own consulting firm Education Development Unlimited (EDU) working with mission driven organizations such as Counseling In Schools, where Caring Inspires Success and Power Writers, helping launch powerpoetry.org, the world’s first transmedia mobile poetry community for youth.

David lives on the upper west side of NYC with his wife, the Costume Designer Michelle Matland and his son Marcus, a sophomore at The Beacon High School, where David serves on the Executive Board as Vice President, Arts Liaison.

Website: www.counselinginschools.org

 

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BRIDGET MARMION

MARKETING, STRATEGIC PLANNING AND COORDINATION, ADULT AND CHILDREN’S BOOKS

As SVP Marketing of Farrar, Straus Giroux, Random House and Houghton Mifflin Harcourt, Marmion has over three decades experience creating, coordinating and implementing campaigns that lead to the bestseller list. At FSG and HMH, Marmion oversaw publicity and marketing, traditional and digital, both adult and children’s books. Her focus has always been helping an author or illustrator hone his message, but most importantly developing campaigns reflecting how that author is most comfortable and effective engaging his/her audience. Her time in sales and marketing at those distinguished houses plus her work with the AAP, including two years as Chair of the AAP Trade Executive Committee, have resulted in extensive contacts and expertise in all channels including retail, K-12, college, library, online and the agent community.

Marmion recognizes that in this era of social media, trusted sources and engaging your target audience, it’s still about strategy and what will have maximum impact for YOU. Our team will include a genre expert as we create your campaign, blending the traditional and the newest marketing tools for maximum impact.

Twitter: @bridgetmarmion
Facebook: facebook.com/BridgetMarmion
LinkedIn linkedin.com/in/bridgetmarmion