KCallahan-Feb15

KEVIN CALLAHAN

PRINT AND EBOOK DESIGN, PRODUCTION, CHILDRENS, ILLUSTRATED, PHOTOGRAPHY BOOKS

Kevin Callahan expertA new member of YOUR EXPERT NATION, Kevin Callahan is an expert in print and ebook design and production. He has been creating publications from the early days of desktop to today’s cloud-based publishing solutions for companies including SCHOLASTIC and the Associated Press, and for many independent authors.

Kevin is a designer who understands what makes a beautiful, useful print book, and who can also create its compelling digital adaptation or e-original publication.

His workflow can include taking the book from manuscript to design to print mechanical and on to EPUB/MOBI. Or, with YEN colleagues, Kevin can enter the project or campaign at any stage for one or more tasks.

Kevin trains staffs at large publishing houses and small presses, as well as self-published authors, emphasizing the value of early editorial, design, and production planning.

Among the services Kevin provides:

  • cover and interior design, including art direction of illustrators and photo editors
  • typeset/page composition
  • EPUB and MOBI adaptations
  • e-original designs for EPUB and MOBI
  • reflowable and fixed-layout files for all platforms

He is the proprietor of BNGO Books, a print and ebook design and production studio based in New York. Kevin is an Adjunct Instructor in Pace University’s Masters in Publishing program, teaching desktop and cloud-based digital publishing. Kevin speaks at conferences and shares his experience on social media regularly. He demonstrates his approach to designing and creating fixed-layout books for the Kindle in his course for  Lynda.com. He is also editor-in-chief of epubsecrets.com and posts on Digital Book World.

Website: www.BNGOBooks.com
Twitter: @BNGObooks
Linked-In: https://www.linkedin.com/in/bngokevincallahan

bridget-profile-5

BRIDGET MARMION

MARKETING, STRATEGIC PLANNING AND COORDINATION, ADULT AND CHILDREN’S BOOKS

As SVP Marketing of Farrar, Straus Giroux, Random House and Houghton Mifflin Harcourt, Marmion has over three decades experience creating, coordinating and implementing campaigns that lead to the bestseller list. At FSG and HMH, Marmion oversaw publicity and marketing, traditional and digital, both adult and children’s books. Her focus has always been helping an author or illustrator hone his message, but most importantly developing campaigns reflecting how that author is most comfortable and effective engaging his/her audience. Her time in sales and marketing at those distinguished houses plus her work with the AAP, including two years as Chair of the AAP Trade Executive Committee, have resulted in extensive contacts and expertise in all channels including retail, K-12, college, library, online and the agent community.

Marmion recognizes that in this era of social media, trusted sources and engaging your target audience, it’s still about strategy and what will have maximum impact for YOU. Our team will include a genre expert as we create your campaign, blending the traditional and the newest marketing tools for maximum impact.

Twitter: @bridgetmarmion
Facebook: facebook.com/BridgetMarmion
LinkedIn linkedin.com/in/bridgetmarmion

zwart-slider

JEANETTE ZWART

FICTION; LITERARY FICTION; NARRATIVE NON-FICTION;  ADULT, YA and CHILDREN’S BOOKS, SALES; MARKETING; AUTHOR TOURS

With over 20 years in general book publishing, much of it as Vice President of Sales responsible for independent retail and library jobber sales for such major publishers as Penguin USA and HarperCollins, Jeanette Zwart has a national reputation as someone who knows how to identify titles with the greatest potential for success in the retail and library channels, and for getting retailers to partner with the publisher  to set up a title for optimal sales.  She sees retailers, publishers and writers as working in tandem to find the right reader for every book.

Jeanette has worked on many bestsellers including Lauren Oliver’s Young Adult novels Before I Fall and Delirium; and Veronica Roth’s DIVERGENT trilogy.  Adult non-fiction titles she’s worked on include such non-fiction titles as It Worked For Me:  Lessons In Life and Leadership, Colin Powell’s inspirational lessons from a life of public service and leadership; diet and health books including the Dr. Atkins books; Mehment Oz’s You: The Owner’s Manual and  Drew Manning’s  Fit2Fat2Fit: The Unexpected Lessons from Gaining and Losing 75 lbs on Purpose (seen recently on Dr. Oz and other national media).

She has a special expertise in building mid-list and debut authors, and is proud of her contribution to the success of books like Crooked Letter, Crooked Letter by Tom Franklin; A Land More Kind Than Home by Wiley Cash; Canada by Richard Ford; Serena by Ron Rash; and Round House by Louise Erdrich.

Phone: 917-225-9450