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KERA YONKER

SELF-PUBLISHING CONSULTING, ONLINE MARKETING, SOCIAL MEDIA COACHING, SOCIAL MEDIA MARKETING with special interest in LITERARY FICTION, ROMANCE, MEMOIR, HISTORY, PSYCHOLOGY, SELF-HELP, DATING & RELATIONSHIPS

Kera Yonker Social Media ExpertKera Yonker has over a decade of marketing experience working for publishers including Oxford University Press and McGraw-Hill Professional, where she worked on award-winning and New York Times-bestselling titles and sold to major retailers Barnes & Noble and Amazon.

Before starting her own firm, Final Word Marketing, Kera helped launch over 100 authors into self-publishing programs via Amazon and B&N with Argo Navis, a division of Perseus Books Group.

Kera’s marketing and editorial clients have been published by houses large and small, including Hachette Book Group, New Press, and Sock Monkey Press.

Twitter: @kerayonker
LinkedIn: www.linkedin.com/in/kera-yonker
Facebook:https://www.facebook.com/kera.yonker

 

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JILL TARDIFF

BOOK CLUB/READING GROUP OUTREACH, EVENTS, MARKETING, PUBLIC RELATIONS, RETAIL BOOKSELLING/SPECIALTY RETAIL, PROMOTION/ADVERTISING/SOCIAL MEDIA WITH CATEGORY EMPHASIS ON DEBUT, LITERARY,  AND WOMEN’S FICTION, MEMOIR, FOOD, FOOD ADVOCACY, SUSTAINABLE DEVELOPMENT, TRAVEL, AND WOMEN’S STUDIES

Jill A. Tardiff is the National Reading Group Month (NRGM) Chair and Event Manager, a marketing initiative fostered by the Women’s National Book Association (WNBA), a professional development and literacy outreach nonprofit organization. She is WNBA’s Main NGO Representative at the United Nations Department of Public Information and its current Social Media Manager. Jill was the WNBA’s National President (2004-2006) and the New York City Chapter’s President (2000-2006).

Over the past three-and-half decades, Jill has held top retail management positions at Hallmark Cards, Inc., Doubleday BookShops, and Tiffany & Co., as well as principal of Bamboo River Associates, a retail consultancy serving major Japanese publishers and booksellers such as Shueisha Publishing Co. and Kodansha Ltd. Miraiken Group. She has worked as a reporter and columnist at Shinbunka Weekly, contributing editor at Shueisha Publishing Co., and Publishers Weekly, advertising manager at Guernica Magazine, Parabola Magazine, and Persimmon Asian Literature, Arts & Culture, as well as project manager/editor at Lintel Press. Jill is currently involved in the farm-to-table food advocacy movement under the banner of Alder & Vine with professional expertise in artisan and farmstead cheeses and provides literary terroir pairing services to groups upon request.

LinkedIn: linkedin.com/in/jillatardiff
Facebook: facebook.com/jill.tardiff.7
Twitter: @TheCheeseCrone; @JATardiff

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VICTORIA MEYER

MEDIA, PUBLICITY with special interest in LITERARY FICTION, NARRATIVE NONFICTION, POLITICS, CURRENT EVENTS, HISTORY, BIOGRAPHY, MEMOIRS

Victoria is an experienced public relations and communications specialist who has spent her entire professional career in book publishing, most recently as VP, Executive Director of Publicity for Simon & Schuster’s flagship imprint (1990–2010). In 2011 she became an independent publicist and established VM/PR. Known for her energy, creativity, strategic planning, and commitment to excellence, she has worked with countless best-selling, prize-winning and high-profile authors, consistently securing top national media attention. She has strategized with public figures, experts and writers to identify promotable aspects of their work and target opportunities, as well as to hone their message and strengthen their presentation.

She has also worked with many emerging writers to help them gain recognition and further their careers. Notable campaigns and NYT best-sellers include David McCullough’s John Adams, Doris Kearns Goodwin’s Team of Rivals, Walter Isaacson’s Einstein, Bob Woodward’s State of Denial, Chris Cleave’s Little Bee, A.J. Jacobs’ The Year of Living Biblically, and Hillary Rodham Clinton’s Living History.

In a Publishers Weekly column (8/23/10), Victoria’s former colleague Beth Wareham wrote: “She has shaped the best of a generation of book promoters . . . . an iconic, singular intelligence that challenges and inspires all her publicists, authors, and colleagues.” Gerald Howard, Executive Editor of Doubleday, commented: “I worked with Victoria Meyer for 8 years at Viking Penguin, and with a sincere nod to all the great publicists I have had the privilege of working with since, she is unmatched in the industry in terms of cool and class and effectiveness.”

LinkedIn: http://www.linkedin.com/in/victoriameyer33

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JEANETTE ZWART

FICTION; LITERARY FICTION; NARRATIVE NON-FICTION;  ADULT, YA and CHILDREN’S BOOKS, SALES; MARKETING; AUTHOR TOURS

With over 20 years in general book publishing, much of it as Vice President of Sales responsible for independent retail and library jobber sales for such major publishers as Penguin USA and HarperCollins, Jeanette Zwart has a national reputation as someone who knows how to identify titles with the greatest potential for success in the retail and library channels, and for getting retailers to partner with the publisher  to set up a title for optimal sales.  She sees retailers, publishers and writers as working in tandem to find the right reader for every book.

Jeanette has worked on many bestsellers including Lauren Oliver’s Young Adult novels Before I Fall and Delirium; and Veronica Roth’s DIVERGENT trilogy.  Adult non-fiction titles she’s worked on include such non-fiction titles as It Worked For Me:  Lessons In Life and Leadership, Colin Powell’s inspirational lessons from a life of public service and leadership; diet and health books including the Dr. Atkins books; Mehment Oz’s You: The Owner’s Manual and  Drew Manning’s  Fit2Fat2Fit: The Unexpected Lessons from Gaining and Losing 75 lbs on Purpose (seen recently on Dr. Oz and other national media).

She has a special expertise in building mid-list and debut authors, and is proud of her contribution to the success of books like Crooked Letter, Crooked Letter by Tom Franklin; A Land More Kind Than Home by Wiley Cash; Canada by Richard Ford; Serena by Ron Rash; and Round House by Louise Erdrich.

Phone: 917-225-9450