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CARL RAYMOND

MARKETING, BRANDING, EVENT PLANNING, FOOD, DIET, POPULAR HEALTH

Carl Raymond has had a twenty-five year career in book publishing, marketing and PR. He has held marketing management roles at most of the major houses including Random House, Simon and Schuster, HarperCollins, Houghton Mifflin and Penguin/DK. His experience includes all aspects of the publishing process from production and design through editorial.

In addition to his marketing roles, Carl held the position of Publishing Director for DK Publishing overseeing the US editorial team and acquiring and publishing an extensive list of illustrated titles. For over 5 years, Carl was Director of Marketing at Judith Regan’s Regan Books imprint directing national marketing campaigns with such high-profile organizations and celebrities as World Wrestling Entertainment, Lauren Hutton, Jane Seymour, Destiny’s Child, Motley Crue, Richard Chamberlain, Janice Dickinson and Alan Cumming.

Carl has an expertise in the diet/popular health category. He was the marketing director for Barry Sear’s New York Times best-selling phenomenon THE ZONE as well as other best-selling diet franchises including Marilu Henner’s TOTAL HEALTH MAKEOVER. He has worked on marketing campaigns for over 50 New York Times bestsellers.

In addition to his publishing career, Carl is a trained chef and a graduate of New York’s Institute of Culinary Education. He has been a contributor, recipe developer and tester for Rodale’s Prevention magazine as well as for Conde Nast. He currently works as a food editor, culinary teacher and marketing consultant.

Website: http://www.chefcarlnyc.com/

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LEE STERN

COOKBOOKS, ART & PHOTOGRAPHY, FICTION AND TRAVEL

Lee Stern has over 30 years experience in book publishing and retail. For over twenty years he bought all the cookbooks for more than 700 Barnes & Noble stores across the nation, helping to launch the cookbook careers of Emeril Lagasse, Rachel Ray, Mario Batali, Anthony Bourdain, and Giada DeLaurentis, among others.

 

 

LinkedIn: http://www.linkedin.com/pub/lee-stern/2a/442/76b
Twitter: @mblgs33