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KERA YONKER

SELF-PUBLISHING CONSULTING, ONLINE MARKETING, SOCIAL MEDIA COACHING, SOCIAL MEDIA MARKETING with special interest in LITERARY FICTION, ROMANCE, MEMOIR, HISTORY, PSYCHOLOGY, SELF-HELP, DATING & RELATIONSHIPS

Kera Yonker Social Media ExpertKera Yonker has over a decade of marketing experience working for publishers including Oxford University Press and McGraw-Hill Professional, where she worked on award-winning and New York Times-bestselling titles and sold to major retailers Barnes & Noble and Amazon.

Before starting her own firm, Final Word Marketing, Kera helped launch over 100 authors into self-publishing programs via Amazon and B&N with Argo Navis, a division of Perseus Books Group.

Kera’s marketing and editorial clients have been published by houses large and small, including Hachette Book Group, New Press, and Sock Monkey Press.

Twitter: @kerayonker
LinkedIn: www.linkedin.com/in/kera-yonker
Facebook:https://www.facebook.com/kera.yonker

 

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JOHANNA RAMOS-BOYER

PUBLICITY FOR NON-FICTION AUTHORS, INCLUDING RADIO TOURS AND MEDIA TRAINING. ONGOING PUBLICITY CAMPAIGN. SPECIAL INTEREST AREAS: POLITICS, HISTORY, LEGAL, BUSINESS, MILITARY, FOREIGN AFFAIRS, SCIENCE AND ANIMALS, FOOD, PHOTOGRAPHY, PARENTING.

Johanna Ramos-Boyer Johanna Ramos-Boyer has worked in communications and publicity for more than 25 years, starting in the Clinton White House in 1993, then transitioning to the communications departments for Secretary Ron Brown at the U.S. Department of Commerce and Secretary Dan Glickman at the U.S. Department of Agriculture.

In 1999, as a Senate Press Secretary for Barbara Mikulski, Johanna spearheaded the publicity efforts for the first book by the then nine women of the United States Senate, Nine and Counting: The Women of the U.S. Senate.  This launched Johanna into the publishing industry and she has not looked back.

Johanna has extensive experience in developing publicity efforts and media strategy for authors and publishing clients.  A seasoned professional, she has knowledge of non-fiction and fiction publishing, government affairs, documentary and feature television production and programming, non-profit organizations and how these elements fit together for cross platform multi-media efforts that combine publishing with larger projects that reach millions.

In 2003, Johanna launched JRB Communications, LLC where she works across a variety of industries and clients including the National Geographic Channel, AXS TV, getTV, Goldcrest Films, W.W. Norton, Simon & Schuster, Hachette, Yale University Press, Penguin Putnam, Crown, Knopf, and the Lyndon Baines Johnson Presidential Library.  No project is ever the same.

Johanna represented filmmaker Tim Hetherington.  Hetherington’s 2010 film, Restrepo (produced and directed with Sebastian Junger) won the Grand Jury Prize at the 2010 Sundance Film Festival, was nominated for a 2010 Academy Award for Best Documentary and was broadcast on the National Geographic Channel.  Other documentary clients include Gold Star Children, a documentary film by Mitty Griffis Mirrer and Academy Award nominated writer Mark Monroe about children who have lost a parent to war — Vietnam to Afghanistan & Iraq; and Defiant Requiem: Voices of Resistance (PBS – Peter Schnall, Director; April 2013).

Johanna has worked with notable authors including Ebola expert David Quammen, former CIA Chief Michael Morell, Pulitzer Prize-winning writer Lucinda Franks, Mitchell Zuckoff and the Benghazi Annex Security Team, Pulitzer Prize-winning photographer David Hume Kennerly, Washington Post Columnist David Ignatius, New York Times bestselling author Craig Nelson, award-winning business writers Po Bronson And Ashley Merryman, Judith Martin (Miss Manners), First Amendment Attorney Floyd Abrams, Pulitzer Prize-winning journalist Glenn Frankel Technology reporter Adam Lashinsky, New York Times bestselling author Sebastian Junger, fallen reporter Tim Hetherington,  Robert L. Forbes, Charles Ogletree, General Tony Zinni, John W. Dean and Barry M. Goldwater, Jr., Humorist Mary Roach, Primatologist Frans de Waal, General Wesley K. Clark, Patricia Gucci, Dog Whisperer Cesar Millan, Economist Charles Wheelan, and New York Times bestselling author Vincent Bugliosi.

Services include:

  • Strategic Media Relations for Book Launches (including TV, radio, print and online outreach)
  • Developing and overseeing events
  • Satellite Radio Tours
  • Executive and Spokesperson Media Training

Contact:
Phone: 703-646-5137

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KEVIN CALLAHAN

PRINT AND EBOOK DESIGN, PRODUCTION, CHILDRENS, ILLUSTRATED, PHOTOGRAPHY BOOKS

Kevin Callahan expertA new member of YOUR EXPERT NATION, Kevin Callahan is an expert in print and ebook design and production. He has been creating publications from the early days of desktop to today’s cloud-based publishing solutions for companies including SCHOLASTIC and the Associated Press, and for many independent authors.

Kevin is a designer who understands what makes a beautiful, useful print book, and who can also create its compelling digital adaptation or e-original publication.

His workflow can include taking the book from manuscript to design to print mechanical and on to EPUB/MOBI. Or, with YEN colleagues, Kevin can enter the project or campaign at any stage for one or more tasks.

Kevin trains staffs at large publishing houses and small presses, as well as self-published authors, emphasizing the value of early editorial, design, and production planning.

Among the services Kevin provides:

  • cover and interior design, including art direction of illustrators and photo editors
  • typeset/page composition
  • EPUB and MOBI adaptations
  • e-original designs for EPUB and MOBI
  • reflowable and fixed-layout files for all platforms

He is the proprietor of BNGO Books, a print and ebook design and production studio based in New York. Kevin is an Adjunct Instructor in Pace University’s Masters in Publishing program, teaching desktop and cloud-based digital publishing. Kevin speaks at conferences and shares his experience on social media regularly. He demonstrates his approach to designing and creating fixed-layout books for the Kindle in his course for  Lynda.com. He is also editor-in-chief of epubsecrets.com and posts on Digital Book World.

Website: www.BNGOBooks.com
Twitter: @BNGObooks
Linked-In: https://www.linkedin.com/in/bngokevincallahan

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JENNIFER SPIVAK

SALES-FOCUSED DIGITAL ADVERTISING, SOCIAL MEDIA, CONTENT MARKETING  with special interests in HEALTH/WELLBEING, SPIRITUALITY, and SELF-HELP

Jennifer is a digital marketing specialist with more than seven years of experience helping brands and individuals sell products and services online. After serving four years as Managing Director of a boutique digital marketing agency which grew 300% under her watch, Jennifer now works as a consultant specializing in customer acquisition via digital advertising, social media, and content marketing. Merging her background in PR and love of analytics, Jennifer works to create engaging, on-brand digital campaigns that drive cost-efficient results and positive ROI.

Twitter: @jennifer_spivak
LinkedIn: www.linkedin.com/in/jenniferspivak
Website: http://www.jenniferspivak.com/

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JACKIE LAPIN

UNIQUE RADIO MEDIA TOURS and PUBLICITY for SELF-HELP, INSPIRATIONAL, SPIRITUALITY, CONSCIOUS LIVING and WELLNESS

Jackie has more than forty years of publicity experience—including serving many clients among the world’s largest corporations and media entities—but since 2008, when she became a bestselling author herself in the genre, she has focused her efforts entirely on one sector. Jackie is now the founder of Conscious Media Relations, a media relations agency specializing in all matters relating to Self-Help, Inspirational, Spirituality, Conscious Living and Wellness. She is especially known for her signature radio media tour introducing authors, leaders and clients to more than 2,600 radio hosts who seek interviews in personal development, spirituality, wellness, and inspired living.

Jackie serves her clients by providing comprehensive or a la carte publicity services, but she also creates special resources for Conscious and Transformational authors, individuals and companies that wish to do their own publicity. Her newest book, Practical Conscious Creation: Daily Techniques to Manifest Your Desires (Findhorn Press) was chosen best spiritual book of the year at the International New Age Trade Show.

Conscious Media Relations has the nation’s most comprehensive media lists covering the personal growth/mind-body-spirit sector. The company, which bridges the gap between the transformational and the mainstream media, counts among its clients Hay House, Don Miguel Ruiz, James Twyman, Dr. Joe Vitale, Dr. Joe Dispenza, Richard Moss, Dr. Eric Pearl/The Reconnection, Denise Linn, Marie Diamond, Silent Stay Retreat & Hermitage, AgeNation, Make a Stand, Higher Brain Living and others.

Website: www.ConsciousMediaRelations.com
Facebook: https://www.facebook.com/jackielapin
LinkedIn: https://www.linkedin.com/pub/jackie-lapin/6/1a5/739

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ANNE KOSTICK

DIGITAL STRATEGY, EDITORIAL DEVELOPMENT AND MANAGEMENT, CONTENT DEVELOPMENT, USER EXPERIENCE (UX) DESIGN, CHILDREN’S EDUCATION AND ENTERTAINMENT, AUDIOBOOKS, PUBLISHING OPTIONS

Anne is a writer, editor, producer and partner in Foxpath IND, where she consults on digital publishing for web and print content and experience design in ebook development and education. Her clients at Foxpath IND include arts and cultural institutions, book publishers, and technology and business services. She is a frequent industry conference and webcast producer, moderator, and speaker. Since the Web was born, Anne has been fascinated with UX and interactive design, especially now, at the intersection of print and digital reading. Her occasional column, “Digital Reading,” discusses UX and related topics in ebooks and digital reading. A member of UXPA, Anne is also program director of the annual Digital Book Awards; emerita president of Women’s Media Group; an advisory board member of BEA Educational Conference and advisory board chair of Library For All. She is the author of several children’s books and a definitive collection of jokes.

Website: http://foxpath.com/
LinkedIn: https://www.linkedin.com/in/annekostick
Twitter: @bklynanne
Facebook: https://www.facebook.com/anne.kostick

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JENNIFER MAGUIRE

PUBLICITY, PR, BRAND EXTENSION, ONGOING PUBLICITY, SOCIAL MEDIA ENGAGEMENT; focus on POP CULTURE, A&E, STYLE, SPORTS, SOCIAL EQUALITY, HISTORY.

Jen has more than twenty years experience in public relations, consumer promotions, marketing communications, and brand licensing. Her projects frequently include IN-STORE EVENTS, CO-BRANDED TIE-INS, CROSS-OVER PLACEMENT and SAMPLING. Prior to launching Maguire Public Relations, Inc. in 2002, Jen’s corporate career included working inside major media and marketing organizations, including Grey Advertising on the Revlon account, Playboy Enterprises, BET, Seventeen media, and Urban Latino magazine.

While at Seventeen, Jen was Director of PR for the brand’s unique in-house, 30-person, full-service marketing machine which produced 200 in-store/fashion show/concert/broadcast live events yearly; editorial; and the brand’s licensing program, working with top manufacturing partners in accessories, books and beauty.

Her career includes a position as the Deputy Press Secretary for a U.S. Presidential campaign’s New Jersey headquarters, where she worked closely with the White House press corps, White House advance teams, and The Secret Service; as well as serving on the staff of a U.S. Senatorial campaign.

Her nonprofit work includes volunteer PR support for The American Run for the End of AIDS (AREA) and their annual co-production with GMHC of NYC’s World AIDS Day Candlelight Vigil; and Feminists for Free Expression anti-censorship advocacy as a founding member and former president. Jen also lends her talents towards indigenous rights advocacy.

She is a member of the Public Relations Society of America, (PRSA), Publicity Club of New York (PCNY), Entertainment Publicists Professional Society (EPPS), Mediabistro, SoloPR and Freelancers Union.

Books Jen has worked on include From The Danube To The Hudson, Bumblebees Can Fly: Creating Climates for Inherent Power & Intentionality To Flourish in Young Men of Color, The Mex Books, The Spinsterlicious Life, The Queen of My Self, The Playboy Interview: The Best of Three Decades; The Playboy Interviews By Alex Haley.

LinkedIn: https://www.linkedin.com/in/jennifermaguire
Twitter: @maguirejen
Facebook: https://www.facebook.com/jennifer.maguire
Website: http://maguirepr.com/

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JILL TARDIFF

BOOK CLUB/READING GROUP OUTREACH, EVENTS, MARKETING, PUBLIC RELATIONS, RETAIL BOOKSELLING/SPECIALTY RETAIL, PROMOTION/ADVERTISING/SOCIAL MEDIA WITH CATEGORY EMPHASIS ON DEBUT, LITERARY,  AND WOMEN’S FICTION, MEMOIR, FOOD, FOOD ADVOCACY, SUSTAINABLE DEVELOPMENT, TRAVEL, AND WOMEN’S STUDIES

Jill A. Tardiff is the National Reading Group Month (NRGM) Chair and Event Manager, a marketing initiative fostered by the Women’s National Book Association (WNBA), a professional development and literacy outreach nonprofit organization. She is WNBA’s Main NGO Representative at the United Nations Department of Public Information and its current Social Media Manager. Jill was the WNBA’s National President (2004-2006) and the New York City Chapter’s President (2000-2006).

Over the past three-and-half decades, Jill has held top retail management positions at Hallmark Cards, Inc., Doubleday BookShops, and Tiffany & Co., as well as principal of Bamboo River Associates, a retail consultancy serving major Japanese publishers and booksellers such as Shueisha Publishing Co. and Kodansha Ltd. Miraiken Group. She has worked as a reporter and columnist at Shinbunka Weekly, contributing editor at Shueisha Publishing Co., and Publishers Weekly, advertising manager at Guernica Magazine, Parabola Magazine, and Persimmon Asian Literature, Arts & Culture, as well as project manager/editor at Lintel Press. Jill is currently involved in the farm-to-table food advocacy movement under the banner of Alder & Vine with professional expertise in artisan and farmstead cheeses and provides literary terroir pairing services to groups upon request.

LinkedIn: linkedin.com/in/jillatardiff
Facebook: facebook.com/jill.tardiff.7
Twitter: @TheCheeseCrone; @JATardiff

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CHARLOTTE ABBOTT

CONTENT DEVELOPMENT particularly for non-fiction authors and journalists on subjects of memoir, business, current affairs, women’s studies, adoption, lesbian and gay studies, African American studies, mind/body/spirit, nature and the environment, and photography.

Charlotte Abbott is a publishing journalist and digital content strategist who has developed a large and loyal online community of authors, publishers, booksellers, librarians, book bloggers, and e-reading innovators, via weekly discussions on Twitter (#followreader). In her 20 years in the book industry, she has been a reporter and editor for Publishers Weekly, a publishing commentator on National Public Radio, a book critic supervising more than 1000 reviews a year, and an acquiring book editor at HarperCollins and Avon Books. Most recently, she has been advising authors and retailers on how to maximize their online visibility through strategic content development, including social media, blogs and traditional media. She is a board member of the Women’s Media Group and has served as a judge of several noted literary awards.

Twitter: @charabbott

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ANNE BARTHOLOMEW

ONLINE RETAIL, MARKETING, and CONTENT DEVELOPMENT
favorite categories include debut fiction, mystery & thrillers, cookbooks & food writing, memoir, young adult

Anne Bartholomew is a writer, editor, and bookseller with particular experience in online retail and content development at Amazon.com. Much of her work over the last five years has been focused on connecting authors with readers via custom marketing, interviews, reviews and social media. She is a graduate of Fordham University in New York, as well as the Denver Publishing Institute, and the Institute of Culinary Education. As a reader, her turn-to categories include debut fiction and mysteries, cookbooks, young adult, and memoir, but she’ll happily read anything that comes with a good recommendation.