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BRIDGET MARMION

MARKETING, STRATEGIC PLANNING AND COORDINATION, ADULT AND CHILDREN’S BOOKS

As SVP Marketing of Farrar, Straus Giroux, Random House and Houghton Mifflin Harcourt, Marmion has over three decades experience creating, coordinating and implementing campaigns that lead to the bestseller list. At FSG and HMH, Marmion oversaw publicity and marketing, traditional and digital, both adult and children’s books. Her focus has always been helping an author or illustrator hone his message, but most importantly developing campaigns reflecting how that author is most comfortable and effective engaging his/her audience. Her time in sales and marketing at those distinguished houses plus her work with the AAP, including two years as Chair of the AAP Trade Executive Committee, have resulted in extensive contacts and expertise in all channels including retail, K-12, college, library, online and the agent community.

Marmion recognizes that in this era of social media, trusted sources and engaging your target audience, it’s still about strategy and what will have maximum impact for YOU. Our team will include a genre expert as we create your campaign, blending the traditional and the newest marketing tools for maximum impact.

Twitter: @bridgetmarmion
Facebook: facebook.com/BridgetMarmion
LinkedIn linkedin.com/in/bridgetmarmion

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CARL RAYMOND

MARKETING, BRANDING, EVENT PLANNING, FOOD, DIET, POPULAR HEALTH

Carl Raymond has had a twenty-five year career in book publishing, marketing and PR. He has held marketing management roles at most of the major houses including Random House, Simon and Schuster, HarperCollins, Houghton Mifflin and Penguin/DK. His experience includes all aspects of the publishing process from production and design through editorial.

In addition to his marketing roles, Carl held the position of Publishing Director for DK Publishing overseeing the US editorial team and acquiring and publishing an extensive list of illustrated titles. For over 5 years, Carl was Director of Marketing at Judith Regan’s Regan Books imprint directing national marketing campaigns with such high-profile organizations and celebrities as World Wrestling Entertainment, Lauren Hutton, Jane Seymour, Destiny’s Child, Motley Crue, Richard Chamberlain, Janice Dickinson and Alan Cumming.

Carl has an expertise in the diet/popular health category. He was the marketing director for Barry Sear’s New York Times best-selling phenomenon THE ZONE as well as other best-selling diet franchises including Marilu Henner’s TOTAL HEALTH MAKEOVER. He has worked on marketing campaigns for over 50 New York Times bestsellers.

In addition to his publishing career, Carl is a trained chef and a graduate of New York’s Institute of Culinary Education. He has been a contributor, recipe developer and tester for Rodale’s Prevention magazine as well as for Conde Nast. He currently works as a food editor, culinary teacher and marketing consultant.

Website: http://www.chefcarlnyc.com/