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JENNIFER SPIVAK

SALES-FOCUSED DIGITAL ADVERTISING, SOCIAL MEDIA, CONTENT MARKETING  with special interests in HEALTH/WELLBEING, SPIRITUALITY, and SELF-HELP

Jennifer is a digital marketing specialist with more than seven years of experience helping brands and individuals sell products and services online. After serving four years as Managing Director of a boutique digital marketing agency which grew 300% under her watch, Jennifer now works as a consultant specializing in customer acquisition via digital advertising, social media, and content marketing. Merging her background in PR and love of analytics, Jennifer works to create engaging, on-brand digital campaigns that drive cost-efficient results and positive ROI.

Twitter: @jennifer_spivak
LinkedIn: www.linkedin.com/in/jenniferspivak
Website: http://www.jenniferspivak.com/

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JENNIFER MAGUIRE

PUBLICITY, PR, BRAND EXTENSION, ONGOING PUBLICITY, SOCIAL MEDIA ENGAGEMENT; focus on POP CULTURE, A&E, STYLE, SPORTS, SOCIAL EQUALITY, HISTORY.

Jen has more than twenty years experience in public relations, consumer promotions, marketing communications, and brand licensing. Her projects frequently include IN-STORE EVENTS, CO-BRANDED TIE-INS, CROSS-OVER PLACEMENT and SAMPLING. Prior to launching Maguire Public Relations, Inc. in 2002, Jen’s corporate career included working inside major media and marketing organizations, including Grey Advertising on the Revlon account, Playboy Enterprises, BET, Seventeen media, and Urban Latino magazine.

While at Seventeen, Jen was Director of PR for the brand’s unique in-house, 30-person, full-service marketing machine which produced 200 in-store/fashion show/concert/broadcast live events yearly; editorial; and the brand’s licensing program, working with top manufacturing partners in accessories, books and beauty.

Her career includes a position as the Deputy Press Secretary for a U.S. Presidential campaign’s New Jersey headquarters, where she worked closely with the White House press corps, White House advance teams, and The Secret Service; as well as serving on the staff of a U.S. Senatorial campaign.

Her nonprofit work includes volunteer PR support for The American Run for the End of AIDS (AREA) and their annual co-production with GMHC of NYC’s World AIDS Day Candlelight Vigil; and Feminists for Free Expression anti-censorship advocacy as a founding member and former president. Jen also lends her talents towards indigenous rights advocacy.

She is a member of the Public Relations Society of America, (PRSA), Publicity Club of New York (PCNY), Entertainment Publicists Professional Society (EPPS), Mediabistro, SoloPR and Freelancers Union.

Books Jen has worked on include From The Danube To The Hudson, Bumblebees Can Fly: Creating Climates for Inherent Power & Intentionality To Flourish in Young Men of Color, The Mex Books, The Spinsterlicious Life, The Queen of My Self, The Playboy Interview: The Best of Three Decades; The Playboy Interviews By Alex Haley.

LinkedIn: https://www.linkedin.com/in/jennifermaguire
Twitter: @maguirejen
Facebook: https://www.facebook.com/jennifer.maguire
Website: http://maguirepr.com/

Ron-Hogan

RON HOGAN

E-MAIL MARKETING, ONLINE MARKETING, SOCIAL MEDIA, BOOK BLOGGERS, EDITORIAL DEVELOPMENT

Ron Hogan helped create the literary Internet by launching Beatrice.com in 1995. He spent several years writing about the business side of publishing as a senior editor for GalleyCat, briefly worked with Houghton Mifflin Harcourt as their director of e-marketing strategy, and was part of the inaugural editorial team at Regan Arts, where he published critically acclaimed novels by Beth Hahn, Kermit Roosevelt, Lev AC Rosen, and Karolina Waclawiak.

These days, he’s using all that experience to help publishing companies and individual authors develop stronger connections with their readers. He speaks frequently at book festivals and publishing conferences about how to make the best use of social networking tools, advances in digital publishing, and other transformative trends in the publishing industry.

Ron can also offer Developmental Editing to help fine-tune your novel or narrative non-fiction manuscript as you work toward the clearest possible expression of your voice and your story.

Ron maintains an active presence in New York’s literary scene, including Lady Jane’s Salon, the city’s only monthly reading series dedicated to romance fiction. In addition to regular posts at Beatrice, Ron also writes book reviews and literary features for several other publications.

Twitter: @RonHogan
Facebook: facebook.com/RonHogan
Website: RonHogan.net

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DAVID KENER

EVENTS, ADULT, YA, ARTS, EDUCATION, LITERATURE, POETRY, LITERACY

David Kener has enjoyed an expansive career in Theatre, Arts and Education, with a significant focus on underserved youth communities. David was just appointed Director, NYC Project Hope for Counseling in Schools. This FEMA funded initiative offers Crisis Counseling and Creative Arts services to students and school communities in the hardest hit areas of Hurricane Sandy.

David worked as an actor for many years following his graduation from The Neighborhood Playhouse School of the Theater, studying with the legendary Sandy Meisner.” He has appeared on many stages in the US and internationally including The Signature Theater, where he worked with Arthur Miller, and The American Place Theatre, working with Wynn Handman.

While working as a professional actor in all media, he began his teaching artist career and spent many years working in leadership roles for The Creative Arts Team, The Henry Street Arts Settlement, and Colors United. He then held the position of Executive Director of The Leadership Program, creating an arts focused methodology and establishing partnerships with institutions such as New York University and The Metropolitan Museum of Art. His most recent position, held for over fifteen years was as Executive Director of The American Place Theater where he pioneered the Literature to Life Program serving over 20,000 students annually across twenty-five states, working to improve literacy and cultural awareness.

David has recently been a featured writer for The New York Times, penning a weeklong Drama series for the Learning Network on drama strategies using the Times. He now heads up his own consulting firm Education Development Unlimited (EDU) working with mission driven organizations such as Counseling In Schools, where Caring Inspires Success and Power Writers, helping launch powerpoetry.org, the world’s first transmedia mobile poetry community for youth.

David lives on the upper west side of NYC with his wife, the Costume Designer Michelle Matland and his son Marcus, a sophomore at The Beacon High School, where David serves on the Executive Board as Vice President, Arts Liaison.

Website: www.counselinginschools.org

 

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BRIDGET MARMION

MARKETING, STRATEGIC PLANNING AND COORDINATION, ADULT AND CHILDREN’S BOOKS

As SVP Marketing of Farrar, Straus Giroux, Random House and Houghton Mifflin Harcourt, Marmion has over three decades experience creating, coordinating and implementing campaigns that lead to the bestseller list. At FSG and HMH, Marmion oversaw publicity and marketing, traditional and digital, both adult and children’s books. Her focus has always been helping an author or illustrator hone his message, but most importantly developing campaigns reflecting how that author is most comfortable and effective engaging his/her audience. Her time in sales and marketing at those distinguished houses plus her work with the AAP, including two years as Chair of the AAP Trade Executive Committee, have resulted in extensive contacts and expertise in all channels including retail, K-12, college, library, online and the agent community.

Marmion recognizes that in this era of social media, trusted sources and engaging your target audience, it’s still about strategy and what will have maximum impact for YOU. Our team will include a genre expert as we create your campaign, blending the traditional and the newest marketing tools for maximum impact.

Twitter: @bridgetmarmion
Facebook: facebook.com/BridgetMarmion
LinkedIn linkedin.com/in/bridgetmarmion

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CARL RAYMOND

MARKETING, BRANDING, EVENT PLANNING, FOOD, DIET, POPULAR HEALTH

Carl Raymond has had a twenty-five year career in book publishing, marketing and PR. He has held marketing management roles at most of the major houses including Random House, Simon and Schuster, HarperCollins, Houghton Mifflin and Penguin/DK. His experience includes all aspects of the publishing process from production and design through editorial.

In addition to his marketing roles, Carl held the position of Publishing Director for DK Publishing overseeing the US editorial team and acquiring and publishing an extensive list of illustrated titles. For over 5 years, Carl was Director of Marketing at Judith Regan’s Regan Books imprint directing national marketing campaigns with such high-profile organizations and celebrities as World Wrestling Entertainment, Lauren Hutton, Jane Seymour, Destiny’s Child, Motley Crue, Richard Chamberlain, Janice Dickinson and Alan Cumming.

Carl has an expertise in the diet/popular health category. He was the marketing director for Barry Sear’s New York Times best-selling phenomenon THE ZONE as well as other best-selling diet franchises including Marilu Henner’s TOTAL HEALTH MAKEOVER. He has worked on marketing campaigns for over 50 New York Times bestsellers.

In addition to his publishing career, Carl is a trained chef and a graduate of New York’s Institute of Culinary Education. He has been a contributor, recipe developer and tester for Rodale’s Prevention magazine as well as for Conde Nast. He currently works as a food editor, culinary teacher and marketing consultant.

Website: http://www.chefcarlnyc.com/

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PAMELA TURNER

RETAIL, LIBRARY MARKETING, INTERNATIONAL MARKETING, ONLINE COMMERCE, GLOBAL MARKETS, INSTITUTIONAL CATALOGS OF DIGITAL MEDIA, EDUCATIONAL CONTENT USE AND PROMOTION

Pamela’s evolution in becoming a strategic expert in the publishing world began with post-graduate import-export work in a Tel Aviv buying office. Learning the importance of international markets for products, she carried that knowledge into the operation of Under Cover Books, the Midwest chain of independent bookstores founded by her family. The community of new breed hand-sellers and influencers helped launch popular and topical authors and created destination salons for thinkers. A strong reputation with publishing suppliers enabled Pamela to introduce the concept of digital reading and to encourage publishers to incorporate eBook creation plans into their business sales models.

Pamela entered the digital media arena as Chair of the IDPF’s Business Special Interest Group. She was able to build one of the world’s largest digital marketplaces, OverDrive’s Content Reserve for library patrons and consumers. Then she expanded her library integration work for Ingram’s Content Group.

Since 2000 Pamela has coordinated profitable initiatives for technology software companies and global digital resellers utilizing the opportunities for online commerce with secure digital fulfillment. She has spotlighted the importance of libraries as vital partners in evangelizing e-reading and listening, and has assisted the narrative audio industry in finding effective virtual revenue shelves. Pamela is proud to work with educators, scholars and publishers who continue to offer rich soil for the planting of new curriculum and interactive learning. Recently she marketed the catalog of a Pre-K-3 educational publisher to meet Common Core State Standards for reading teachers and academic vendors.

Throughout her career, Pam has been an advocate for authors, publishers and retailers, by representing and refining the services of global vendors who provide trusted guidance and creative profits.

With her Turn the Page Consultant activities, in all strategies print and digital (marketing and creation of interactive audio/media/enhanced educational tools), Pamela continues to hone her skills in marketing books and reaching readers through EVERY channel, using the timeless and the newest tools, now in a global marketplace.

LinkedIn: http://www.linkedin.com/in/turnthepage

 

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JEANETTE ZWART

FICTION; LITERARY FICTION; NARRATIVE NON-FICTION;  ADULT, YA and CHILDREN’S BOOKS, SALES; MARKETING; AUTHOR TOURS

With over 20 years in general book publishing, much of it as Vice President of Sales responsible for independent retail and library jobber sales for such major publishers as Penguin USA and HarperCollins, Jeanette Zwart has a national reputation as someone who knows how to identify titles with the greatest potential for success in the retail and library channels, and for getting retailers to partner with the publisher  to set up a title for optimal sales.  She sees retailers, publishers and writers as working in tandem to find the right reader for every book.

Jeanette has worked on many bestsellers including Lauren Oliver’s Young Adult novels Before I Fall and Delirium; and Veronica Roth’s DIVERGENT trilogy.  Adult non-fiction titles she’s worked on include such non-fiction titles as It Worked For Me:  Lessons In Life and Leadership, Colin Powell’s inspirational lessons from a life of public service and leadership; diet and health books including the Dr. Atkins books; Mehment Oz’s You: The Owner’s Manual and  Drew Manning’s  Fit2Fat2Fit: The Unexpected Lessons from Gaining and Losing 75 lbs on Purpose (seen recently on Dr. Oz and other national media).

She has a special expertise in building mid-list and debut authors, and is proud of her contribution to the success of books like Crooked Letter, Crooked Letter by Tom Franklin; A Land More Kind Than Home by Wiley Cash; Canada by Richard Ford; Serena by Ron Rash; and Round House by Louise Erdrich.

Phone: 917-225-9450