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KERA YONKER

SELF-PUBLISHING CONSULTING, ONLINE MARKETING, SOCIAL MEDIA COACHING, SOCIAL MEDIA MARKETING with special interest in LITERARY FICTION, ROMANCE, MEMOIR, HISTORY, PSYCHOLOGY, SELF-HELP, DATING & RELATIONSHIPS

Kera Yonker Social Media ExpertKera Yonker has over a decade of marketing experience working for publishers including Oxford University Press and McGraw-Hill Professional, where she worked on award-winning and New York Times-bestselling titles and sold to major retailers Barnes & Noble and Amazon.

Before starting her own firm, Final Word Marketing, Kera helped launch over 100 authors into self-publishing programs via Amazon and B&N with Argo Navis, a division of Perseus Books Group.

Kera’s marketing and editorial clients have been published by houses large and small, including Hachette Book Group, New Press, and Sock Monkey Press.

Twitter: @kerayonker
LinkedIn: www.linkedin.com/in/kera-yonker
Facebook:https://www.facebook.com/kera.yonker

 

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JENNIFER SPIVAK

SALES-FOCUSED DIGITAL ADVERTISING, SOCIAL MEDIA, CONTENT MARKETING  with special interests in HEALTH/WELLBEING, SPIRITUALITY, and SELF-HELP

Jennifer is a digital marketing specialist with more than seven years of experience helping brands and individuals sell products and services online. After serving four years as Managing Director of a boutique digital marketing agency which grew 300% under her watch, Jennifer now works as a consultant specializing in customer acquisition via digital advertising, social media, and content marketing. Merging her background in PR and love of analytics, Jennifer works to create engaging, on-brand digital campaigns that drive cost-efficient results and positive ROI.

Twitter: @jennifer_spivak
LinkedIn: www.linkedin.com/in/jenniferspivak
Website: http://www.jenniferspivak.com/

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RON HOGAN

E-MAIL MARKETING, ONLINE MARKETING, SOCIAL MEDIA, BOOK BLOGGERS, EDITORIAL DEVELOPMENT

Ron Hogan helped create the literary Internet by launching Beatrice.com in 1995. He spent several years writing about the business side of publishing as a senior editor for GalleyCat, briefly worked with Houghton Mifflin Harcourt as their director of e-marketing strategy, and was part of the inaugural editorial team at Regan Arts, where he published critically acclaimed novels by Beth Hahn, Kermit Roosevelt, Lev AC Rosen, and Karolina Waclawiak.

These days, he’s using all that experience to help publishing companies and individual authors develop stronger connections with their readers. He speaks frequently at book festivals and publishing conferences about how to make the best use of social networking tools, advances in digital publishing, and other transformative trends in the publishing industry.

Ron can also offer Developmental Editing to help fine-tune your novel or narrative non-fiction manuscript as you work toward the clearest possible expression of your voice and your story.

Ron maintains an active presence in New York’s literary scene, including Lady Jane’s Salon, the city’s only monthly reading series dedicated to romance fiction. In addition to regular posts at Beatrice, Ron also writes book reviews and literary features for several other publications.

Twitter: @RonHogan
Facebook: facebook.com/RonHogan
Website: RonHogan.net

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CARL RAYMOND

MARKETING, BRANDING, EVENT PLANNING, FOOD, DIET, POPULAR HEALTH

Carl Raymond has had a twenty-five year career in book publishing, marketing and PR. He has held marketing management roles at most of the major houses including Random House, Simon and Schuster, HarperCollins, Houghton Mifflin and Penguin/DK. His experience includes all aspects of the publishing process from production and design through editorial.

In addition to his marketing roles, Carl held the position of Publishing Director for DK Publishing overseeing the US editorial team and acquiring and publishing an extensive list of illustrated titles. For over 5 years, Carl was Director of Marketing at Judith Regan’s Regan Books imprint directing national marketing campaigns with such high-profile organizations and celebrities as World Wrestling Entertainment, Lauren Hutton, Jane Seymour, Destiny’s Child, Motley Crue, Richard Chamberlain, Janice Dickinson and Alan Cumming.

Carl has an expertise in the diet/popular health category. He was the marketing director for Barry Sear’s New York Times best-selling phenomenon THE ZONE as well as other best-selling diet franchises including Marilu Henner’s TOTAL HEALTH MAKEOVER. He has worked on marketing campaigns for over 50 New York Times bestsellers.

In addition to his publishing career, Carl is a trained chef and a graduate of New York’s Institute of Culinary Education. He has been a contributor, recipe developer and tester for Rodale’s Prevention magazine as well as for Conde Nast. He currently works as a food editor, culinary teacher and marketing consultant.

Website: http://www.chefcarlnyc.com/