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KERA YONKER

SELF-PUBLISHING CONSULTING, ONLINE MARKETING, SOCIAL MEDIA COACHING, SOCIAL MEDIA MARKETING with special interest in LITERARY FICTION, ROMANCE, MEMOIR, HISTORY, PSYCHOLOGY, SELF-HELP, DATING & RELATIONSHIPS

Kera Yonker Social Media ExpertKera Yonker has over a decade of marketing experience working for publishers including Oxford University Press and McGraw-Hill Professional, where she worked on award-winning and New York Times-bestselling titles and sold to major retailers Barnes & Noble and Amazon.

Before starting her own firm, Final Word Marketing, Kera helped launch over 100 authors into self-publishing programs via Amazon and B&N with Argo Navis, a division of Perseus Books Group.

Kera’s marketing and editorial clients have been published by houses large and small, including Hachette Book Group, New Press, and Sock Monkey Press.

Twitter: @kerayonker
LinkedIn: www.linkedin.com/in/kera-yonker
Facebook:https://www.facebook.com/kera.yonker

 

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JENNIFER SPIVAK

SALES-FOCUSED DIGITAL ADVERTISING, SOCIAL MEDIA, CONTENT MARKETING  with special interests in HEALTH/WELLBEING, SPIRITUALITY, and SELF-HELP

Jennifer is a digital marketing specialist with more than seven years of experience helping brands and individuals sell products and services online. After serving four years as Managing Director of a boutique digital marketing agency which grew 300% under her watch, Jennifer now works as a consultant specializing in customer acquisition via digital advertising, social media, and content marketing. Merging her background in PR and love of analytics, Jennifer works to create engaging, on-brand digital campaigns that drive cost-efficient results and positive ROI.

Twitter: @jennifer_spivak
LinkedIn: www.linkedin.com/in/jenniferspivak
Website: http://www.jenniferspivak.com/

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JENNIFER MAGUIRE

PUBLICITY, PR, BRAND EXTENSION, ONGOING PUBLICITY, SOCIAL MEDIA ENGAGEMENT; focus on POP CULTURE, A&E, STYLE, SPORTS, SOCIAL EQUALITY, HISTORY.

Jen has more than twenty years experience in public relations, consumer promotions, marketing communications, and brand licensing. Her projects frequently include IN-STORE EVENTS, CO-BRANDED TIE-INS, CROSS-OVER PLACEMENT and SAMPLING. Prior to launching Maguire Public Relations, Inc. in 2002, Jen’s corporate career included working inside major media and marketing organizations, including Grey Advertising on the Revlon account, Playboy Enterprises, BET, Seventeen media, and Urban Latino magazine.

While at Seventeen, Jen was Director of PR for the brand’s unique in-house, 30-person, full-service marketing machine which produced 200 in-store/fashion show/concert/broadcast live events yearly; editorial; and the brand’s licensing program, working with top manufacturing partners in accessories, books and beauty.

Her career includes a position as the Deputy Press Secretary for a U.S. Presidential campaign’s New Jersey headquarters, where she worked closely with the White House press corps, White House advance teams, and The Secret Service; as well as serving on the staff of a U.S. Senatorial campaign.

Her nonprofit work includes volunteer PR support for The American Run for the End of AIDS (AREA) and their annual co-production with GMHC of NYC’s World AIDS Day Candlelight Vigil; and Feminists for Free Expression anti-censorship advocacy as a founding member and former president. Jen also lends her talents towards indigenous rights advocacy.

She is a member of the Public Relations Society of America, (PRSA), Publicity Club of New York (PCNY), Entertainment Publicists Professional Society (EPPS), Mediabistro, SoloPR and Freelancers Union.

Books Jen has worked on include From The Danube To The Hudson, Bumblebees Can Fly: Creating Climates for Inherent Power & Intentionality To Flourish in Young Men of Color, The Mex Books, The Spinsterlicious Life, The Queen of My Self, The Playboy Interview: The Best of Three Decades; The Playboy Interviews By Alex Haley.

LinkedIn: https://www.linkedin.com/in/jennifermaguire
Twitter: @maguirejen
Facebook: https://www.facebook.com/jennifer.maguire
Website: http://maguirepr.com/

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RON HOGAN

E-MAIL MARKETING, ONLINE MARKETING, SOCIAL MEDIA, BOOK BLOGGERS, EDITORIAL DEVELOPMENT

Ron Hogan helped create the literary Internet by launching Beatrice.com in 1995. He spent several years writing about the business side of publishing as a senior editor for GalleyCat, briefly worked with Houghton Mifflin Harcourt as their director of e-marketing strategy, and was part of the inaugural editorial team at Regan Arts, where he published critically acclaimed novels by Beth Hahn, Kermit Roosevelt, Lev AC Rosen, and Karolina Waclawiak.

These days, he’s using all that experience to help publishing companies and individual authors develop stronger connections with their readers. He speaks frequently at book festivals and publishing conferences about how to make the best use of social networking tools, advances in digital publishing, and other transformative trends in the publishing industry.

Ron can also offer Developmental Editing to help fine-tune your novel or narrative non-fiction manuscript as you work toward the clearest possible expression of your voice and your story.

Ron maintains an active presence in New York’s literary scene, including Lady Jane’s Salon, the city’s only monthly reading series dedicated to romance fiction. In addition to regular posts at Beatrice, Ron also writes book reviews and literary features for several other publications.

Twitter: @RonHogan
Facebook: facebook.com/RonHogan
Website: RonHogan.net

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NEIL NATHAN

EDUCATION, YOUNG ADULT LITERACY, MUSIC, SOCIAL MEDIA, DIGITAL MARKETING

Neil Nathan is an education expert who designs and facilitates professional development workshops for thousands of teachers and school administrators across the country. Neil currently builds the capacity of schools to design and align their curriculum to the new Common Core State Standards.

Neil graduated from Cornell University with a degree in Economics and moved to New York City, where he simultaneously began his careers as a singer songwriter and humanities teacher. While at Martin Luther King, Jr. High School, Neil directed a nationally renowned arts education program and was featured on the cover of American Teacher Magazine. After 10 successful years in the classroom, Neil was trained by the New Teacher Center and became a mentor to first year teachers in schools both high functioning and high needs. He was quickly promoted to Lead Mentor and was tapped to design and facilitate the professional training for his mentor colleagues. Since then, Neil has trained educators at esteemed conferences across the country alongside best selling education authors Grant Wiggins, Rick Wormeli, and Diane Heacox.

Neil is currently an Instructional Coach, training teachers to build the reading, writing, speaking, and listening skills necessary for students to achieve the college and career readiness the Common Core State Standards are calling for. He works closely with teachers to infuse more non-fiction texts into their instruction and help students cite evidence from these texts to develop and defend their opinions. He also helps teachers to build reading comprehension, analysis, and narrative writing skills in their students.

Neil is currently writing his education memoir in which he shares his expertise on how to improve teaching and fix America’s schools, having successfully worked in some of the highest performing and highest needs schools in the nation.

Neil has also found success as a singer songwriter. His songs are spun weekly on Sirius/XM’s The Coffeehouse and have been featured on Showtime’s Californication Soundtrack, ESPN Sportscenter, NHL Live, San Francisco Giants’ AT&T Park, Return starring Boardwalk Empire’s Michael Shannon & Mad Men’s John Slattery, and Descent starring Rosario Dawson. Neil has scored independent films and produced and advised numerous artists for his record label, Pirate Vinyl.

He’s also had great success building buzz and growing their fan bases through the implementation of cutting edge internet marketing strategies. He’s had extensive experience using the Topspin Software Platform, the leader in audience growth and management used by both musicians and authors.

“Neil Nathan might not be a household name, but we’re adding a big fat “yet” to the end of that statement.”- Flavorpill

“Has a talent that cuts to and through the heart.” – Philadelphia Daily News

LinkedIn: www.linkedin.com/in/nnathan

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NANCY QUINN

INDIE RETAILING/MARKETING, NONPROFIT, SOCIAL MEDIA with special interest in DEBUT/WOMEN’S/LITERARY FICTION

For 20 years, Nancy served as Marketing Director at the Harry W. Schwartz Bookshops, where she helped create national buzz for such books as Astrid & Veronika and Girl with a Pearl Earring. Now Nancy works with hundreds of independent retailers through Local First Milwaukee, networking both locally and nationally. At Third Sector Creative, she aids local nonprofits with marketing strategy, public relations and social media. Passionate about women’s and literary fiction, Nancy uses social media to share the love of reading good books. You can take the girl out of the bookstore, but not the bookseller out of the girl!

Twitter: @nancyquinn
Linked-In: http://www.linkedin.com/in/nancyquinnmilw

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CARL RAYMOND

MARKETING, BRANDING, EVENT PLANNING, FOOD, DIET, POPULAR HEALTH

Carl Raymond has had a twenty-five year career in book publishing, marketing and PR. He has held marketing management roles at most of the major houses including Random House, Simon and Schuster, HarperCollins, Houghton Mifflin and Penguin/DK. His experience includes all aspects of the publishing process from production and design through editorial.

In addition to his marketing roles, Carl held the position of Publishing Director for DK Publishing overseeing the US editorial team and acquiring and publishing an extensive list of illustrated titles. For over 5 years, Carl was Director of Marketing at Judith Regan’s Regan Books imprint directing national marketing campaigns with such high-profile organizations and celebrities as World Wrestling Entertainment, Lauren Hutton, Jane Seymour, Destiny’s Child, Motley Crue, Richard Chamberlain, Janice Dickinson and Alan Cumming.

Carl has an expertise in the diet/popular health category. He was the marketing director for Barry Sear’s New York Times best-selling phenomenon THE ZONE as well as other best-selling diet franchises including Marilu Henner’s TOTAL HEALTH MAKEOVER. He has worked on marketing campaigns for over 50 New York Times bestsellers.

In addition to his publishing career, Carl is a trained chef and a graduate of New York’s Institute of Culinary Education. He has been a contributor, recipe developer and tester for Rodale’s Prevention magazine as well as for Conde Nast. He currently works as a food editor, culinary teacher and marketing consultant.

Website: http://www.chefcarlnyc.com/