Events

Sunday, September 17, 2017

HOW TO REACH YOUR READERS: What You Need to Know from the Publicity, Social Media, Audio, and Marketing Professionals of YOUR EXPERT NATION  

A Your Expert Nation workshop at the Brooklyn Book Festival

Join us for practical tips for reaching your readers via mobile, audio, publicity, thought leader placement, email marketing, and social media platforms (including Instagram, Facebook, Twitter, LinkedIn).  Whether your books are fiction or nonfiction, authors, agents, and publishers should attend for the latest News You Can Use from industry pros.

The YEN Workshop will take place at 3:30 PM in Room 4202 at St. Francis College, 180 Remsen Street.

Participants:

Rich Kelley is a hands-on marketing pro who has spent years doing online marketing (including online advertising, SEO/SEM, and analytics), email marketing, social media coaching, and content development/marketing for both for-profit and non-profit publishers.

Anne Kostick is a writer, editor, producer, and partner in Foxpath IND, working with digital and print publishers, audio production and distribution firms, educational organizations, and nonprofits.

Jennifer Maguire is a PR specialist in media relations, B2B and B2C storytelling, and thought leader placement.

Bridget Marmion founded YOUR EXPERT NATION INC after decades at FSG, Random House, Houghton Mifflin. She specializes in strategic planning, integrating traditional and digital marketing.

NEW VIDEO ADDED! The video of The YA Today: An Editor, Agent, and Blogger Discuss the Book, the Audience, the Crossover is now available. Click for more details and purchase info.


Previous events:

Wednesday, June 15, 2016
THE YA TODAY: An Editor, Agent, and Blogger Discuss the Book, the Audience, the Crossover

A Presentation by Emilia Rhodes, Peter Knapp, Katiebabs, and Bridget Marmion

Wednesday, March 2, 2016
CAN I WRITE THAT WHILE THEY’RE STILL ALIVE?

A Presentation by Bridget Marmion, Boris Kachka, Elinor Lipman, and Jan F. Constantine

All ninety minutes of this information-packed Confab is now available on video. Click here to find out more and purchase!

Wednesday, November 11, 2015
FINDING AND BUILDING YOUR COMMUNITY OF READERS

A Presentation by Ron Hogan, Jennifer Maguire, Bridget Marmion and Rich Kelley

Wednesday, May 6, 2015
REACHING READING GROUPS TODAY: Effective Marketing and Publicity
A Presentation by Carol Fitzgerald, Jean Hanff Korelitz, Jill A. Tardiff, Jeanette Zwart, Rich Kelley, and Bridget Marmion

Wednesday, March 4, 2015
MARKETING AND PUBLICITY’S NEW ROLE IN DISCOVERABILITY: Metadata Made Easy
A Presentation by Anne Kostick, Maureen McMahon, Jeanette Zwart, Bridget Marmion and Rich Kelley

Wednesday, January 21, 2015
TIMELINE TO SUCCESS: When Should Authors Begin Preparing for Successful Publication—and How?
A Presentation by Michelle BlankenshipRich Kelley, and Bridget Marmion

Wednesday, November 5, 2014
GETTING YOUR BOOKS INTO THE COMMON CORE MARKET: Whether fiction, picture books, non-fiction or graphic novels, K-12
A Presentation by Nancy Mahoney and Neil Nathan, moderated by Bridget Marmion

Wednesday, September 17, 2014
EVERY BOOK NEEDS A HOOK
A Presentation by Bridget Marmion, Michelle Blankenship, Eamon Dolan, and Lee Stern

Wednesday, June 11, 2014
CREATING AND TRACKING ONLINE ADS
A Presentation by Rich Kelley

Thursday, April 10, 2014
PUBLICITY AND PROMOTION:
A Conversation with Publicity, Marketing, and Social Media Experts
Victoria Meyer, Rich Kelley, and Bridget Marmion