- CHARLOTTE ABBOTT
CONTENT DEVELOPMENT particularly for non-fiction authors and journalists on subjects of memoir, business, current affairs, women’s studies, adoption, lesbian and gay studies, African American studies, mind/body/spirit, nature and the environment, and photography.
Charlotte Abbott is a publishing journalist and digital content strategist who has developed a large and loyal online community of authors, publishers, booksellers, librarians, book bloggers, and e-reading innovators, via weekly discussions on Twitter (#followreader). In her 20 years in the book industry, she has been a reporter and editor for Publishers Weekly, a publishing commentator on National Public Radio, a book critic supervising more than 1000 reviews a year, and an acquiring book editor at HarperCollins and Avon Books. Most recently, she has been advising authors and retailers on how to maximize their online visibility through strategic content development, including social media, blogs and traditional media. She is a board member of the Women’s Media Group and has served as a judge of several noted literary awards.
- KEVIN CALLAHAN
PRINT AND EBOOK DESIGN, PRODUCTION, CHILDRENS, ILLUSTRATED, PHOTOGRAPHY BOOKS
A new member of YOUR EXPERT NATION, Kevin Callahan is an expert in print and ebook design and production. He has been creating publications from the early days of desktop to today’s cloud-based publishing solutions for companies including SCHOLASTIC and the Associated Press, and for many independent authors.
Kevin is a designer who understands what makes a beautiful, useful print book, and who can also create its compelling digital adaptation or e-original publication.
His workflow can include taking the book from manuscript to design to print mechanical and on to EPUB/MOBI. Or, with YEN colleagues, Kevin can enter the project or campaign at any stage for one or more tasks.
Kevin trains staffs at large publishing houses and small presses, as well as self-published authors, emphasizing the value of early editorial, design, and production planning.
Among the services Kevin provides:
- cover and interior design, including art direction of illustrators and photo editors
- typeset/page composition
- EPUB and MOBI adaptations
- e-original designs for EPUB and MOBI
- reflowable and fixed-layout files for all platforms
He is the proprietor of BNGO Books, a print and ebook design and production studio based in New York. Kevin is an Adjunct Instructor in Pace University’s Masters in Publishing program, teaching desktop and cloud-based digital publishing. Kevin speaks at conferences and shares his experience on social media regularly. He demonstrates his approach to designing and creating fixed-layout books for the Kindle in his course for Lynda.com. He is also editor-in-chief of epubsecrets.com and posts on Digital Book World.
- BARBARA J. GREENBERG
BOOK PUBLISHING MANAGEMENT AND PRODUCTION
Barbara Greenberg brings more than 30 years of experience, creativity, and expertise in book publishing management and production to Your Expert Nation. Her skills have been finely honed over 20 years of in-house work at Macmillan, FSG, Bantam, Doubleday, Dell, DK Ink, Winslow Press and Random House, overseeing adult trade, illustrated books, and books for young readers. She was also instrumental in launching Barnes & Noble’s early eBook initiative. Concurrently Barbara maintained a freelance business proofreading adult and children’s titles for a variety of publishers.
Barbara left in-house work in 2003 to start BJG Publishing Services, where she offers proofreading for print and e-books, pre-submission review of manuscripts when titles need editorial tidying before submission, and editorial services for self-published titles. Barbara also offers a project management service, where she will put together a team of highly qualified professionals who can edit, copyedit, proofread, and design a project from start to finish, and anything in between.
- RON HOGAN
E-MAIL MARKETING, ONLINE MARKETING, SOCIAL MEDIA, BOOK BLOGGERS, EDITORIAL DEVELOPMENT
Ron Hogan helped create the literary Internet by launching Beatrice.com in 1995. He spent several years writing about the business side of publishing as a senior editor for GalleyCat, briefly worked with Houghton Mifflin Harcourt as their director of e-marketing strategy, and was part of the inaugural editorial team at Regan Arts, where he published critically acclaimed novels by Beth Hahn, Kermit Roosevelt, Lev AC Rosen, and Karolina Waclawiak.
These days, he’s using all that experience to help publishing companies and individual authors develop stronger connections with their readers. He speaks frequently at book festivals and publishing conferences about how to make the best use of social networking tools, advances in digital publishing, and other transformative trends in the publishing industry.
Ron can also offer Developmental Editing to help fine-tune your novel or narrative non-fiction manuscript as you work toward the clearest possible expression of your voice and your story.
Ron maintains an active presence in New York’s literary scene, including Lady Jane’s Salon, the city’s only monthly reading series dedicated to romance fiction. In addition to regular posts at Beatrice, Ron also writes book reviews and literary features for several other publications.
- RICH KELLEY
CONTENT DEVELOPMENT with special interest in science and technology, American literature; EMAIL MARKETING; SEO; SEM; SOCIAL MEDIA MARKETING, SYSTEMS INTEGRATION, WEBSITE DEVELOPMENT
Rich is Strategic Partner, VP of YOUR EXPERT NATION
Rich’s thirty years in publishing include stints as editor, editorial director, director of subsidiary rights, marketing director, director of online services, and general manager. Having spent more than twenty years marketing books directly to consumer and specialty audiences, both in print and online, Rich specializes today in consulting in online marketing (including email, SEO/SEM, and analytics), social media marketing, and content development/marketing. For two years, from its launch in July 2010 through October 2012, Rich edited The Reader’s Almanac, the popular blog of The Library of America.
- DAVID KENER
EVENTS, ADULT, YA, ARTS, EDUCATION, LITERATURE, POETRY, LITERACY
David Kener has enjoyed an expansive career in Theatre, Arts and Education, with a significant focus on underserved youth communities. David was just appointed Director, NYC Project Hope for Counseling in Schools. This FEMA funded initiative offers Crisis Counseling and Creative Arts services to students and school communities in the hardest hit areas of Hurricane Sandy.
David worked as an actor for many years following his graduation from The Neighborhood Playhouse School of the Theater, studying with the legendary Sandy Meisner.” He has appeared on many stages in the US and internationally including The Signature Theater, where he worked with Arthur Miller, and The American Place Theatre, working with Wynn Handman.
While working as a professional actor in all media, he began his teaching artist career and spent many years working in leadership roles for The Creative Arts Team, The Henry Street Arts Settlement, and Colors United. He then held the position of Executive Director of The Leadership Program, creating an arts focused methodology and establishing partnerships with institutions such as New York University and The Metropolitan Museum of Art. His most recent position, held for over fifteen years was as Executive Director of The American Place Theater where he pioneered the Literature to Life Program serving over 20,000 students annually across twenty-five states, working to improve literacy and cultural awareness.
David has recently been a featured writer for The New York Times, penning a weeklong Drama series for the Learning Network on drama strategies using the Times. He now heads up his own consulting firm Education Development Unlimited (EDU) working with mission driven organizations such as Counseling In Schools, where Caring Inspires Success and Power Writers, helping launch powerpoetry.org, the world’s first transmedia mobile poetry community for youth.
David lives on the upper west side of NYC with his wife, the Costume Designer Michelle Matland and his son Marcus, a sophomore at The Beacon High School, where David serves on the Executive Board as Vice President, Arts Liaison.
- RON KOLTNOW
MARKETING, BOOK MARKETING, RETAIL BOOKSELLING, LIBRARY MARKETING, FIRST YEAR EXPERIENCE
Interested especially in HISTORY, MYSTERY
Ron Koltnow had been a publisher’s sales rep for close to 30 years, first with the Putnam Publishing Group and subsequently Random House. He has worked as a front-line bookseller and as supervisor of a customer service department for Blue Cross and Blue Shield of the National Capital Area. He has experience with retail booksellers, from small, specialized gift shops to large regional chains, and with wholesale accounts. In recent years, Ron had been participating with Random’s academic marketing department at the First Year Experience and other conferences. At Random House, Ron chaired the Rep Committee and twice received the Outstanding Achievement in Marketing Award. He is co-recipient of The New England Independent Booksellers Association’s Saul Gilman Award for excellence in service, and was Publisher’s Weekly Rep of the Year in 2010. His articles and reviews have appeared in The ARSC Journal, Washington, DC’s The City Paper, Magill’s Survey of Foreign Film and Magill’s Cinema Annual. Koltnow has spoken to library groups, mystery readers, and the general book-loving community. He is semi-retired in Boston, where he indulges his joint passions for mystery fiction and American History.
- ANNE KOSTICK
DIGITAL STRATEGY, EDITORIAL DEVELOPMENT AND MANAGEMENT, CONTENT DEVELOPMENT, USER EXPERIENCE (UX) DESIGN, CHILDREN’S EDUCATION AND ENTERTAINMENT, AUDIOBOOKS, PUBLISHING OPTIONS
Anne is a writer, editor, producer and partner in Foxpath IND, where she consults on digital publishing for web and print content and experience design in ebook development and education. Her clients at Foxpath IND include arts and cultural institutions, book publishers, and technology and business services. She is a frequent industry conference and webcast producer, moderator, and speaker. Since the Web was born, Anne has been fascinated with UX and interactive design, especially now, at the intersection of print and digital reading. Her occasional column, “Digital Reading,” discusses UX and related topics in ebooks and digital reading. A member of UXPA, Anne is also program director of the annual Digital Book Awards; emerita president of Women’s Media Group; an advisory board member of BEA Educational Conference and advisory board chair of Library For All. She is the author of several children’s books and a definitive collection of jokes.
- JACKIE LAPIN
UNIQUE RADIO MEDIA TOURS and PUBLICITY for SELF-HELP, INSPIRATIONAL, SPIRITUALITY, CONSCIOUS LIVING and WELLNESS
Jackie has more than forty years of publicity experience—including serving many clients among the world’s largest corporations and media entities—but since 2008, when she became a bestselling author herself in the genre, she has focused her efforts entirely on one sector. Jackie is now the founder of Conscious Media Relations, a media relations agency specializing in all matters relating to Self-Help, Inspirational, Spirituality, Conscious Living and Wellness. She is especially known for her signature radio media tour introducing authors, leaders and clients to more than 2,600 radio hosts who seek interviews in personal development, spirituality, wellness, and inspired living.
Jackie serves her clients by providing comprehensive or a la carte publicity services, but she also creates special resources for Conscious and Transformational authors, individuals and companies that wish to do their own publicity. Her newest book, Practical Conscious Creation: Daily Techniques to Manifest Your Desires (Findhorn Press) was chosen best spiritual book of the year at the International New Age Trade Show.
Conscious Media Relations has the nation’s most comprehensive media lists covering the personal growth/mind-body-spirit sector. The company, which bridges the gap between the transformational and the mainstream media, counts among its clients Hay House, Don Miguel Ruiz, James Twyman, Dr. Joe Vitale, Dr. Joe Dispenza, Richard Moss, Dr. Eric Pearl/The Reconnection, Denise Linn, Marie Diamond, Silent Stay Retreat & Hermitage, AgeNation, Make a Stand, Higher Brain Living and others.
- JENNIFER MAGUIRE
PUBLICITY, PR, BRAND EXTENSION, ONGOING PUBLICITY, SOCIAL MEDIA ENGAGEMENT; focus on POP CULTURE, A&E, STYLE, SPORTS, SOCIAL EQUALITY, HISTORY.
Jen has more than twenty years experience in public relations, consumer promotions, marketing communications, and brand licensing. Her projects frequently include IN-STORE EVENTS, CO-BRANDED TIE-INS, CROSS-OVER PLACEMENT and SAMPLING. Prior to launching Maguire Public Relations, Inc. in 2002, Jen’s corporate career included working inside major media and marketing organizations, including Grey Advertising on the Revlon account, Playboy Enterprises, BET, Seventeen media, and Urban Latino magazine.
While at Seventeen, Jen was Director of PR for the brand’s unique in-house, 30-person, full-service marketing machine which produced 200 in-store/fashion show/concert/broadcast live events yearly; editorial; and the brand’s licensing program, working with top manufacturing partners in accessories, books and beauty.
Her career includes a position as the Deputy Press Secretary for a U.S. Presidential campaign’s New Jersey headquarters, where she worked closely with the White House press corps, White House advance teams, and The Secret Service; as well as serving on the staff of a U.S. Senatorial campaign.
Her nonprofit work includes volunteer PR support for The American Run for the End of AIDS (AREA) and their annual co-production with GMHC of NYC’s World AIDS Day Candlelight Vigil; and Feminists for Free Expression anti-censorship advocacy as a founding member and former president. Jen also lends her talents towards indigenous rights advocacy.
She is a member of the Public Relations Society of America, (PRSA), Publicity Club of New York (PCNY), Entertainment Publicists Professional Society (EPPS), Mediabistro, SoloPR and Freelancers Union.
Books Jen has worked on include From The Danube To The Hudson, Bumblebees Can Fly: Creating Climates for Inherent Power & Intentionality To Flourish in Young Men of Color, The Mex Books, The Spinsterlicious Life, The Queen of My Self, The Playboy Interview: The Best of Three Decades; The Playboy Interviews By Alex Haley.
- BRIDGET MARMION
MARKETING, STRATEGIC PLANNING AND COORDINATION, ADULT AND CHILDREN’S BOOKS
As SVP Marketing of Farrar, Straus Giroux, Random House and Houghton Mifflin Harcourt, Marmion has over three decades experience creating, coordinating and implementing campaigns that lead to the bestseller list. At FSG and HMH, Marmion oversaw publicity and marketing, traditional and digital, both adult and children’s books. Her focus has always been helping an author or illustrator hone his message, but most importantly developing campaigns reflecting how that author is most comfortable and effective engaging his/her audience. Her time in sales and marketing at those distinguished houses plus her work with the AAP, including two years as Chair of the AAP Trade Executive Committee, have resulted in extensive contacts and expertise in all channels including retail, K-12, college, library, online and the agent community.
Marmion recognizes that in this era of social media, trusted sources and engaging your target audience, it’s still about strategy and what will have maximum impact for YOU. Our team will include a genre expert as we create your campaign, blending the traditional and the newest marketing tools for maximum impact.
- SONNET MEDIA
WEB DESIGN AND DEVELOPMENT, DIGITAL STRATEGY, SOCIAL MEDIA, AND ONLINE SUPPPORT
Connected Platforms for Authors and Publishers
For nearly a decade, Sonnet Media has built smart, effective, and easy-to-use online platforms for authors. With a Sonnet Media platform, you get design, strategy, and functionality based on extensive experience—at an affordable price. Get the word out about your book and connect with readers online.
- MARGARET METZGER
AUTHOR INTERVIEWS, AUTHOR PROFILES, BOOK TRAILERS, BEHIND-THE-SCENES FILMS
Margaret Metzger is a documentary filmmaker and videographer, with experience in publishing and social media campaigns. Margaret coordinated the promotional campaign and built and maintained the website for the bestselling graphic novel, Logicomix (Bloomsbury, 2009). From 2010 through mid-2012, she ran a nonprofit organization in Athens, Greece that organizes reading groups in schools, and in conjunction with that organization, regularly directed and produced author and event videos. She is based in New York City, and is available to produce, direct and film videos for authors. Her film work is available at vimeo.com/margaretmetzger.
- VICTORIA MEYER
MEDIA, PUBLICITY with special interest in LITERARY FICTION, NARRATIVE NONFICTION, POLITICS, CURRENT EVENTS, HISTORY, BIOGRAPHY, MEMOIRS
Victoria is an experienced public relations and communications specialist who has spent her entire professional career in book publishing, most recently as VP, Executive Director of Publicity for Simon & Schuster’s flagship imprint (1990–2010). In 2011 she became an independent publicist and established VM/PR. Known for her energy, creativity, strategic planning, and commitment to excellence, she has worked with countless best-selling, prize-winning and high-profile authors, consistently securing top national media attention. She has strategized with public figures, experts and writers to identify promotable aspects of their work and target opportunities, as well as to hone their message and strengthen their presentation.
She has also worked with many emerging writers to help them gain recognition and further their careers. Notable campaigns and NYT best-sellers include David McCullough’s John Adams, Doris Kearns Goodwin’s Team of Rivals, Walter Isaacson’s Einstein, Bob Woodward’s State of Denial, Chris Cleave’s Little Bee, A.J. Jacobs’ The Year of Living Biblically, and Hillary Rodham Clinton’s Living History.
In a Publishers Weekly column (8/23/10), Victoria’s former colleague Beth Wareham wrote: “She has shaped the best of a generation of book promoters . . . . an iconic, singular intelligence that challenges and inspires all her publicists, authors, and colleagues.” Gerald Howard, Executive Editor of Doubleday, commented: “I worked with Victoria Meyer for 8 years at Viking Penguin, and with a sincere nod to all the great publicists I have had the privilege of working with since, she is unmatched in the industry in terms of cool and class and effectiveness.”
- JACK W. PERRY
Jack W. Perry has been VP-Sales Director at Random House, Sourcebooks and Scholastic. For the past four years, Perry has been advising publishers on transitioning to digital as the owner of 38enso. Some of his recent clients include 3M; Open Road Media; Bowker; Writers House; Mercury Radio Arts; Perseus Constellation; Highlights for Children; Total Boox; Authors Guild; Abrams and ESPN Books. Perry has a BS-Finance and BA-History from the University of Missouri. He also has an MBA from the University of Connecticut.
- JOHANNA RAMOS-BOYER
PUBLICITY FOR NON-FICTION AUTHORS, INCLUDING RADIO TOURS AND MEDIA TRAINING. ONGOING PUBLICITY CAMPAIGN. SPECIAL INTEREST AREAS: POLITICS, HISTORY, LEGAL, BUSINESS, MILITARY, FOREIGN AFFAIRS, SCIENCE AND ANIMALS, FOOD, PHOTOGRAPHY, PARENTING.
Johanna Ramos-Boyer has worked in communications and publicity for more than 25 years, starting in the Clinton White House in 1993, then transitioning to the communications departments for Secretary Ron Brown at the U.S. Department of Commerce and Secretary Dan Glickman at the U.S. Department of Agriculture.
In 1999, as a Senate Press Secretary for Barbara Mikulski, Johanna spearheaded the publicity efforts for the first book by the then nine women of the United States Senate, Nine and Counting: The Women of the U.S. Senate. This launched Johanna into the publishing industry and she has not looked back.
Johanna has extensive experience in developing publicity efforts and media strategy for authors and publishing clients. A seasoned professional, she has knowledge of non-fiction and fiction publishing, government affairs, documentary and feature television production and programming, non-profit organizations and how these elements fit together for cross platform multi-media efforts that combine publishing with larger projects that reach millions.
In 2003, Johanna launched JRB Communications, LLC where she works across a variety of industries and clients including the National Geographic Channel, AXS TV, getTV, Goldcrest Films, W.W. Norton, Simon & Schuster, Hachette, Yale University Press, Penguin Putnam, Crown, Knopf, and the Lyndon Baines Johnson Presidential Library. No project is ever the same.
Johanna represented filmmaker Tim Hetherington. Hetherington’s 2010 film, Restrepo (produced and directed with Sebastian Junger) won the Grand Jury Prize at the 2010 Sundance Film Festival, was nominated for a 2010 Academy Award for Best Documentary and was broadcast on the National Geographic Channel. Other documentary clients include Gold Star Children, a documentary film by Mitty Griffis Mirrer and Academy Award nominated writer Mark Monroe about children who have lost a parent to war — Vietnam to Afghanistan & Iraq; and Defiant Requiem: Voices of Resistance (PBS – Peter Schnall, Director; April 2013).
Johanna has worked with notable authors including Ebola expert David Quammen, former CIA Chief Michael Morell, Pulitzer Prize-winning writer Lucinda Franks, Mitchell Zuckoff and the Benghazi Annex Security Team, Pulitzer Prize-winning photographer David Hume Kennerly, Washington Post Columnist David Ignatius, New York Times bestselling author Craig Nelson, award-winning business writers Po Bronson And Ashley Merryman, Judith Martin (Miss Manners), First Amendment Attorney Floyd Abrams, Pulitzer Prize-winning journalist Glenn Frankel Technology reporter Adam Lashinsky, New York Times bestselling author Sebastian Junger, fallen reporter Tim Hetherington, Robert L. Forbes, Charles Ogletree, General Tony Zinni, John W. Dean and Barry M. Goldwater, Jr., Humorist Mary Roach, Primatologist Frans de Waal, General Wesley K. Clark, Patricia Gucci, Dog Whisperer Cesar Millan, Economist Charles Wheelan, and New York Times bestselling author Vincent Bugliosi.
- Strategic Media Relations for Book Launches (including TV, radio, print and online outreach)
- Developing and overseeing events
- Satellite Radio Tours
- Executive and Spokesperson Media Training
- CARL RAYMOND
MARKETING, BRANDING, EVENT PLANNING, FOOD, DIET, POPULAR HEALTH
Carl Raymond has had a twenty-five year career in book publishing, marketing and PR. He has held marketing management roles at most of the major houses including Random House, Simon and Schuster, HarperCollins, Houghton Mifflin and Penguin/DK. His experience includes all aspects of the publishing process from production and design through editorial.
In addition to his marketing roles, Carl held the position of Publishing Director for DK Publishing overseeing the US editorial team and acquiring and publishing an extensive list of illustrated titles. For over 5 years, Carl was Director of Marketing at Judith Regan’s Regan Books imprint directing national marketing campaigns with such high-profile organizations and celebrities as World Wrestling Entertainment, Lauren Hutton, Jane Seymour, Destiny’s Child, Motley Crue, Richard Chamberlain, Janice Dickinson and Alan Cumming.
Carl has an expertise in the diet/popular health category. He was the marketing director for Barry Sear’s New York Times best-selling phenomenon THE ZONE as well as other best-selling diet franchises including Marilu Henner’s TOTAL HEALTH MAKEOVER. He has worked on marketing campaigns for over 50 New York Times bestsellers.
In addition to his publishing career, Carl is a trained chef and a graduate of New York’s Institute of Culinary Education. He has been a contributor, recipe developer and tester for Rodale’s Prevention magazine as well as for Conde Nast. He currently works as a food editor, culinary teacher and marketing consultant.
- TAMMY RICHARDS-LESURE
PUBLICITY and MEDIA with special focus on POLITICS & CURRENT EVENTS, HEALTH/MEDICAL/SCIENCE, AGING, RELIGION, AFRICAN AMERICAN, MYSTERY & THRILLERS, PARENTING, SPORTS, HUMOR, FOOD, BUSINESS, and TRAVEL. ONGOING PUBLICITY CAMPAIGN.
Tammy Richards-LeSure draws on 22 years of experience in the publishing industry to provide premier publicity services.
Tammy’s career has been devoted to the development and execution of top-tier media and promotional campaigns, beginning with her work as Senior Publicist at Random House, Inc. in Los Angeles, where she handled high-profile projects for the Random House, Times, Villard, Crown, Clarkson Potter, Harmony, Alfred A. Knopf, Pantheon and Vintage Books imprints. She has continued to manage successful projects as President of her own agency. Along the way, she has implemented strategy and publicity for many bestsellers, and she takes great pride in her work with the industry’s leading publishing houses, literary agents, and authors.
Tammy has had the privilege of working on the following bestsellers: Midnight in the Garden of Good and Evil, Breaking the Surface, The Hot Zone, Indelible, A Long Way From Home, Skipping Towards Gomorrah, The Sweet Potato Queens’ Field Guide to Men, Selling with Integrity, Transformed by the Light, A Year in Provence, Toujours Provence, Hotel Pastis, We Were Soldiers Once…and Young, Strip Tease, Stormy Weather, Makes Me Wanna Holler, How to Get Filthy Stinking Rich, Change Your Brain, Change Your Life, Healing ADD, Joy at Work, The Catcher was a Spy, and many more. At one point, she had six bestsellers on The New York Times Best Sellers list at once.
- LAURA ROSS
EDITING NONFICTION AND FICTION; GHOSTWRITING; EDITORIAL COLLABORATION; CONSULTATION ON PUBLISHING AND SELF-PUBLISHING
Laura Ross is an author, editor, and publishing consultant with more than thirty years’ experience in New York book publishing. She has served as Editorial Director at Black Dog & Leventhal Publishers and Theatre Communications Group; Vice President/Director of Marketing at Pocket Books; Director of Advertising and Promotion at Simon & Schuster and Penguin Books; and the co-proprietor of a book-packaging firm, Cognoscenti Books. Over all that time, she has also worked as a journalist, book doctor, and ghostwriter.
In 2008, she turned full-time to independent editorial work with a focus on writing and editing nonfiction. She has ghostwritten a variety of memoirs and works of narrative nonfiction for clients including HarperCollins, Sterling, Quayside, and Stone Song Press. Her attributed works include a series of annotated classics, a wellness book, and several works of history—notably, Traveling the Silk Road and Theodore Roosevelt: A Passion to Lead (both Sterling Publishing). She lives in New York City.
- JENNIFER SPIVAK
SALES-FOCUSED DIGITAL ADVERTISING, SOCIAL MEDIA, CONTENT MARKETING with special interests in HEALTH/WELLBEING, SPIRITUALITY, and SELF-HELP
Jennifer is a digital marketing specialist with more than seven years of experience helping brands and individuals sell products and services online. After serving four years as Managing Director of a boutique digital marketing agency which grew 300% under her watch, Jennifer now works as a consultant specializing in customer acquisition via digital advertising, social media, and content marketing. Merging her background in PR and love of analytics, Jennifer works to create engaging, on-brand digital campaigns that drive cost-efficient results and positive ROI.
- LEE STERN
COOKBOOKS, ART & PHOTOGRAPHY, FICTION AND TRAVEL
Lee Stern has over 30 years experience in book publishing and retail. For over twenty years he bought all the cookbooks for more than 700 Barnes & Noble stores across the nation, helping to launch the cookbook careers of Emeril Lagasse, Rachel Ray, Mario Batali, Anthony Bourdain, and Giada DeLaurentis, among others.
- KAREN STRAUSS
SELF-PUBLISHING AND DISTRIBUTION
Karen Strauss has worked in book publishing since 1981, when she started at Bantam Books as a senior publicist. She then moved on to The Free Press to become its Director of Trade Marketing. She directed and managed marketing campaigns for what would become the leading publisher of social science and political books. In 1988 Karen joined Crown Publishing as Sales Manager where she directed a sales force of 20 reps while also selling national accounts, and then became National Sales Manager at Avon Books.
In 1991 Strauss Consultants, Inc. was founded to help small publishers maximize their sales potential and distribution needs. Due to changes in the market, and the rise of print on demand, Strauss expanded their services to reflect the current more dynamic landscape.
With extensive history in the U.S. book market and experience in sales, marketing and publicity, Strauss has expanded her services to include authors who are looking to find publication and distribution in both print and e-books.
- JILL TARDIFF
BOOK CLUB/READING GROUP OUTREACH, EVENTS, MARKETING, PUBLIC RELATIONS, RETAIL BOOKSELLING/SPECIALTY RETAIL, PROMOTION/ADVERTISING/SOCIAL MEDIA WITH CATEGORY EMPHASIS ON DEBUT, LITERARY, AND WOMEN’S FICTION, MEMOIR, FOOD, FOOD ADVOCACY, SUSTAINABLE DEVELOPMENT, TRAVEL, AND WOMEN’S STUDIES
Jill A. Tardiff is the National Reading Group Month (NRGM) Chair and Event Manager, a marketing initiative fostered by the Women’s National Book Association (WNBA), a professional development and literacy outreach nonprofit organization. She is WNBA’s Main NGO Representative at the United Nations Department of Public Information and its current Social Media Manager. Jill was the WNBA’s National President (2004-2006) and the New York City Chapter’s President (2000-2006).
Over the past three-and-half decades, Jill has held top retail management positions at Hallmark Cards, Inc., Doubleday BookShops, and Tiffany & Co., as well as principal of Bamboo River Associates, a retail consultancy serving major Japanese publishers and booksellers such as Shueisha Publishing Co. and Kodansha Ltd. Miraiken Group. She has worked as a reporter and columnist at Shinbunka Weekly, contributing editor at Shueisha Publishing Co., and Publishers Weekly, advertising manager at Guernica Magazine, Parabola Magazine, and Persimmon Asian Literature, Arts & Culture, as well as project manager/editor at Lintel Press. Jill is currently involved in the farm-to-table food advocacy movement under the banner of Alder & Vine with professional expertise in artisan and farmstead cheeses and provides literary terroir pairing services to groups upon request.
- PAMELA TURNER
RETAIL, LIBRARY MARKETING, INTERNATIONAL MARKETING, ONLINE COMMERCE, GLOBAL MARKETS, INSTITUTIONAL CATALOGS OF DIGITAL MEDIA, EDUCATIONAL CONTENT USE AND PROMOTION
Pamela’s evolution in becoming a strategic expert in the publishing world began with post-graduate import-export work in a Tel Aviv buying office. Learning the importance of international markets for products, she carried that knowledge into the operation of Under Cover Books, the Midwest chain of independent bookstores founded by her family. The community of new breed hand-sellers and influencers helped launch popular and topical authors and created destination salons for thinkers. A strong reputation with publishing suppliers enabled Pamela to introduce the concept of digital reading and to encourage publishers to incorporate eBook creation plans into their business sales models.
Pamela entered the digital media arena as Chair of the IDPF’s Business Special Interest Group. She was able to build one of the world’s largest digital marketplaces, OverDrive’s Content Reserve for library patrons and consumers. Then she expanded her library integration work for Ingram’s Content Group.
Since 2000 Pamela has coordinated profitable initiatives for technology software companies and global digital resellers utilizing the opportunities for online commerce with secure digital fulfillment. She has spotlighted the importance of libraries as vital partners in evangelizing e-reading and listening, and has assisted the narrative audio industry in finding effective virtual revenue shelves. Pamela is proud to work with educators, scholars and publishers who continue to offer rich soil for the planting of new curriculum and interactive learning. Recently she marketed the catalog of a Pre-K-3 educational publisher to meet Common Core State Standards for reading teachers and academic vendors.
Throughout her career, Pam has been an advocate for authors, publishers and retailers, by representing and refining the services of global vendors who provide trusted guidance and creative profits.
With her Turn the Page Consultant activities, in all strategies print and digital (marketing and creation of interactive audio/media/enhanced educational tools), Pamela continues to hone her skills in marketing books and reaching readers through EVERY channel, using the timeless and the newest tools, now in a global marketplace.
- KERA YONKER
SELF-PUBLISHING CONSULTING, ONLINE MARKETING, SOCIAL MEDIA COACHING, SOCIAL MEDIA MARKETING with special interest in LITERARY FICTION, ROMANCE, MEMOIR, HISTORY, PSYCHOLOGY, SELF-HELP, DATING & RELATIONSHIPS
Kera Yonker has over a decade of marketing experience working for publishers including Oxford University Press and McGraw-Hill Professional, where she worked on award-winning and New York Times-bestselling titles and sold to major retailers Barnes & Noble and Amazon.
Before starting her own firm, Final Word Marketing, Kera helped launch over 100 authors into self-publishing programs via Amazon and B&N with Argo Navis, a division of Perseus Books Group.
Kera’s marketing and editorial clients have been published by houses large and small, including Hachette Book Group, New Press, and Sock Monkey Press.
- JEANETTE ZWART
FICTION; LITERARY FICTION; NARRATIVE NON-FICTION; ADULT, YA and CHILDREN’S BOOKS, SALES; MARKETING; AUTHOR TOURS
With over 20 years in general book publishing, much of it as Vice President of Sales responsible for independent retail and library jobber sales for such major publishers as Penguin USA and HarperCollins, Jeanette Zwart has a national reputation as someone who knows how to identify titles with the greatest potential for success in the retail and library channels, and for getting retailers to partner with the publisher to set up a title for optimal sales. She sees retailers, publishers and writers as working in tandem to find the right reader for every book.
Jeanette has worked on many bestsellers including Lauren Oliver’s Young Adult novels Before I Fall and Delirium; and Veronica Roth’s DIVERGENT trilogy. Adult non-fiction titles she’s worked on include such non-fiction titles as It Worked For Me: Lessons In Life and Leadership, Colin Powell’s inspirational lessons from a life of public service and leadership; diet and health books including the Dr. Atkins books; Mehment Oz’s You: The Owner’s Manual and Drew Manning’s Fit2Fat2Fit: The Unexpected Lessons from Gaining and Losing 75 lbs on Purpose (seen recently on Dr. Oz and other national media).
She has a special expertise in building mid-list and debut authors, and is proud of her contribution to the success of books like Crooked Letter, Crooked Letter by Tom Franklin; A Land More Kind Than Home by Wiley Cash; Canada by Richard Ford; Serena by Ron Rash; and Round House by Louise Erdrich.