PUBLIC RELATIONS, PUBLICITY, COOKBOOKS
In the summer of 2009, Greg Mowery pulled up stakes in New York City, where he had lived and worked for nearly four decades, and relocated to Portland, OR. He launched a cookbook review blog, www.stovetopreadings.com. Augmenting his skills in traditional media, he experienced first-hand the effects of social media with the success of AROUND MY FRENCH TABLE by Dorie Greenspan, which has received enormous coverage by food bloggers and an Internet cooking club called “French Friday’s with Dorie.” The book was a major New York Times bestseller.
Cookbooks have become a core specialization for Greg, having spent five years working with Wiley on the Betty Crocker, Pillsbury, and Weight Watchers cookbook brands, and on hundreds of high profile and best-selling cookbooks during his career. The celebrity cookbook writers Greg has worked with include Jacques Pepin, Martin Yan, Maida Heatter, and Deborah Madison. READ MORE