Resources

We will be regularly updating this page with downloads and links we’ve found that we think will be helpful for writers, publishing professionals, or anyone trying to market their work.

Publishing

How Rebecca Skloot began promoting her bestseller, The Immortal Life of Henrietta Lacks, years before publication

General Setup and Who Does What in a Publishing House by Barbara Greenberg and Julie Schroeder (PDF)

Timeline-for-Publishing-Success-2014 (from the 2014 Brooklyn Book Festival Workshop)

Commonly Used Terms in Publishing – from the AAP’s BookJobs.com

Best Practices for Product Metadata (2013) – from BISG (PDF)

Publicity and Promotion

Seventeen New Book Release Marketing Examples – including Social Media Headers, Author Q&As, Giveaways, Book Excerpts and Peeks Behind the Scenes – from BookBub

A General Book Campaign Timeline by Sarah Russo (PDF)

Public Relations Snapshot (Jennifer Maguire from FINDING AND BUILDING YOUR COMMUNITY OF READERS Confab — 2015)

Sample Author Questionnaire compliments of Your Expert Nation (.docx)

Sarah Russo on How to Promote Your Book (and Yourself) – from Omnivoracious.com

Marketing and Advertising

Brenda Novak on 9 Book Advertising Tactics I’ve Tried… And Which Ones Worked! – from BookBub

Self-Publishing

The Indie 50 – The 50 Best Sites for Indie and Self-Published Authors – from August Wainwright

Website

What’s More Important: Author Websites or Social Media? by Jane Friedman

A Step-by-Step Guide to Build Your Author Website by Jane Friedman

How to Build the Ultimate Author Website in One Hour by Tim Grahl

Blogging

Revealed: 19 Things to Know Before You Start a Blog by Blog Tyrant

How to Start a Blog — Beginners Guide for 2016 by Jessica Knapp

Email

Why Email Marketing is King by Arthur Middleton Hughes (Harvard Business Review)

What Ten Studies Say About the Best Time to Send Email by Nathan Ellering

Ten Rock-Solid Reasons Why an Author Should Build an E-mail List by Joan Stewart

How to Build an Author Platform Through Email Lists by Joel Friedlander

Book Metadata

Managing Metadata: Mastering Mountains of Minutiae by Mindy Klasky

Mastering Metadata: The Key to Marketing Your Books by Carla King

Web Metadata and Search Engine Optimization (SEO)

How to Optimize Your Meta-Titles, Descriptions and Keywords by Robin Burton

Seven Essential Content Marketing Lessons from Rand Fishkin’s Whiteboard Fridays by Michelle Lin

Social Media Platforms and Tools

Twitter

No Excuses! Why and How Authors Should Embrace Twitter by Paul Anthony Jones

Engaging Audiences through Twitter in 15 Minutes a Day by Kirsten Oliphant

Tips from Sarah Galo on TinyLetter and Twitter (from FINDING AND BUILDING YOUR COMMUNITY OF READERS Confab 2015)

Facebook

Best Practices for Author Facebook Pages and Groups by Kirsten Oliphant

Facebook Blueprint: 50 free eLearning modules (videos) on best practices for creating Facebook Pages and Advertising Campaigns

The Pros and Cons of Using a Facebook Profile But Not an Official Page by Jane Friedman

How to Get Your Book Sales Moving with Facebook Ads. A Case Study by David Penny

Instagram

ABCs of Authors on Instagram: Everything Your Account Should Have by Dara Beevas, Amy Quale and the writers at Wise Ink
15 Authors Running Fantastic Book Promotions on Instagram by Diana Urban

The Complete Instagram Hashtag Guide for Business by Michael Aynsley

LinkedIn

Five Free Ways to Build Your Personal Brand on LinkedIn by Alexandra Rynne

Snapchat

Do You Write for Young Adults or Millennials? Then Try Snapchat by Frances Caballo

Reddit

How to Use Reddit to Market Your Books (Carefully) by Ricardo Fayet

Goodreads and Reading Communities

Do Goodreads Giveaways Work? By J. M. Ney-Grimm

Touchstone Authors and Where to Find Reading Communities Online (Rich Kelley from FINDING AND BUILDING YOUR COMMUNITY OF READERS Confab 2015)

Tips on Goodreads, Retailers and Libraries (Jeanette Zwart from HOW TO HELP READERS DISCOVER YOUR BOOK TODAY, Brooklyn Book Festival, 2015)

Audio

Audio Resources (Anne Kostick from HOW TO HELP READERS DISCOVER YOUR BOOK TODAY, Brooklyn Book Festival, 2015)