RETAIL, LIBRARY MARKETING, INTERNATIONAL MARKETING, ONLINE COMMERCE, GLOBAL MARKETS, INSTITUTIONAL CATALOGS OF DIGITAL MEDIA, EDUCATIONAL CONTENT USE AND PROMOTION
Pamela’s evolution in becoming a strategic expert in the publishing world began with post-graduate import-export work in a Tel Aviv buying office. Learning the importance of international markets for products, she carried that knowledge into the operation of Under Cover Books, the Midwest chain of independent bookstores founded by her family. The community of new breed hand-sellers and influencers helped launch popular and topical authors and created destination salons for thinkers. A strong reputation with publishing suppliers enabled Pamela to introduce the concept of digital reading and to encourage publishers to incorporate eBook creation plans into their business sales models.
Pamela entered the digital media arena as Chair of the IDPF’s Business Special Interest Group. She was able to build one of the world’s largest digital marketplaces, OverDrive’s Content Reserve for library patrons and consumers. Then she expanded her library integration work for Ingram’s Content Group.
Since 2000 Pamela has coordinated profitable initiatives for technology software companies and global digital resellers utilizing the opportunities for online commerce with secure digital fulfillment. She has spotlighted the importance of libraries as vital partners in evangelizing e-reading and listening, and has assisted the narrative audio industry in finding effective virtual revenue shelves. Pamela is proud to work with educators, scholars and publishers who continue to offer rich soil for the planting of new curriculum and interactive learning. Recently she marketed the catalog of a Pre-K-3 educational publisher to meet Common Core State Standards for reading teachers and academic vendors.
Throughout her career, Pam has been an advocate for authors, publishers and retailers, by representing and refining the services of global vendors who provide trusted guidance and creative profits.
With her Turn the Page Consultant activities, in all strategies print and digital (marketing and creation of interactive audio/media/enhanced educational tools), Pamela continues to hone her skills in marketing books and reaching readers through EVERY channel, using the timeless and the newest tools, now in a global marketplace.